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Snap SNAP Business Segments — Advertising partner and other costs

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Other financials

Income statement

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Revenue$1.5B+12.1%
Gross profit$863.6M+19.3%
Operating income-$74.4M+61.6%
Net income-$89.0M+36.3%
EPS (diluted)-$0.05+37.5%

Balance sheet

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Cash & equivalents$1.1B+16.5%
Total debt$4.2B-0.2%
Total equity$2.1B-9.8%
Total assets$7.5B-1.2%

Cash flow

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Operating cash flow$326.8M+116%
CapEx$40.8M+9.6%
Free cash flow$286.0M+150%

Valuation

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Market cap$7.72B-47.4%
Enterprise value$10.86B-39.6%
P/S1.3×-1.4×

Profitability

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Gross margin55.8%+1.7pp
Operating margin-7.6%-2.0pp
Net margin-7.5%-1.4pp
FCF margin10%+4.6pp

Returns & leverage

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Return on equity-20.7%-2.7pp
Debt / equity2×+0.2×
Current ratio3.5×-0.8×

Where this comes from

Reported directly by Snap in its filing.

Tagged under the XBRL concept snap:AdvertisingPartnerAndOtherCosts.

The official record: Snap’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Snap's business segments — advertising partner and other costs?
Snap (SNAP) reported business segments — advertising partner and other costs of $125.87M in Q1 2026.
How has Snap's business segments — advertising partner and other costs changed year-over-year?
Snap's business segments — advertising partner and other costs increased by 26.9% year-over-year, from $99.15M to $125.87M.
What is the long-term trend for Snap's business segments — advertising partner and other costs?
Over 3 years (2022 to 2025), Snap's business segments — advertising partner and other costs has grown at a 14.2% compound annual growth rate (CAGR), from $302.5M to $450.51M.
What does business segments — advertising partner and other costs mean?
These are costs directly attributable to the delivery of advertising services, including third-party ad verification, data fees, and partner commissions. These expenses are variable and typically scale with the volume of advertising inventory sold.