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Snap SNAP Business Segments — Advertising partner and other costs

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Other financials

Income statement

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Revenue$1.6B+18.9%
Gross profit$931.1M+34.6%
Operating income-$170.7M+34.3%
Net income-$164.0M+37.6%
EPS (diluted)-$0.10+37.5%

Balance sheet

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Cash & equivalents$958.8M+3.6%
Total debt$4.2B+0.8%
Total equity$1.9B-6.9%
Total assets$7.5B+1.0%

Cash flow

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Operating cash flow$176.2M+99.1%
CapEx$55.7M-13.9%
Free cash flow$120.5M+407%

Valuation

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Market cap$9.01B-31.4%
Enterprise value$12.28B-25.2%
P/S1.4×-0.9×

Profitability

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Gross margin57.3%+3.5pp
Operating margin-5.9%-1.9pp
Net margin-5.6%-1.7pp
FCF margin11.1%+4.1pp

Returns & leverage

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Return on equity-17.8%-4.5pp
Debt / equity2.2×+0.2×
Current ratio2.9×-0.9×

Where this comes from

Reported directly by Snap in its filing.

Tagged under the XBRL concept snap:AdvertisingPartnerAndOtherCosts.

The source filing: Snap’s 10-Q, filed August 4, 2026.

Filed
Aug 3, 2026, 8:00 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001564408-26-000052
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Less:
Infrastructure costs403,464393,257804,698769,825
Content and developer partner costs115,112152,432250,133313,336
Advertising partner and other costs137,459104,409263,330203,560
Operating expenses693,343653,5621,326,6751,271,731
Stock-based compensation and related payroll and other tax expense246,232260,923509,318525,479
Depreciation and amortization45,59940,02390,29577,738
Other segment items (1)121,7442,894136,246(51,365)

Item 1. Financial Statements

FAQ

What is Snap's business segments — advertising partner and other costs?
Snap (SNAP) reported business segments — advertising partner and other costs of $137.46M in Q2 2026.
How has Snap's business segments — advertising partner and other costs changed year-over-year?
Snap's business segments — advertising partner and other costs increased by 31.7% year-over-year, from $104.41M to $137.46M.
What is the long-term trend for Snap's business segments — advertising partner and other costs?
Over 3 years (2022 to 2025), Snap's business segments — advertising partner and other costs has grown at a 14.2% compound annual growth rate (CAGR), from $302.5M to $450.51M.
What does business segments — advertising partner and other costs mean?
These are costs directly attributable to the delivery of advertising services, including third-party ad verification, data fees, and partner commissions. These expenses are variable and typically scale with the volume of advertising inventory sold.

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