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South Plains Financial, Inc. SPFI Advertising

Advertising at other companies

SMB
SmartFinancialSMBK
$387K+1.3%

Other financials

Income statement

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Revenue$54.1M+10.2%
Net income$14.5M+18.3%
EPS (diluted)$0.85+18.1%

Balance sheet

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Cash & equivalents$722.0M+34.6%
Total debt$7.9M-10.9%
Total equity$504.9M+13.8%
Total assets$4.6B+5.5%

Cash flow

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Operating cash flow$16.2M-38.0%
CapEx$1.4M+19.3%
Free cash flow$14.8M-40.6%

Valuation

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Market cap$807.57M+41.4%
P/E13.3×+2.1×
P/S3.7×+0.8×

Profitability

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Net margin28%+2.1pp
FCF margin28.4%-3.1pp

Returns & leverage

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Return on equity12.8%+0.8pp
Debt / equity0×0.0×

Where this comes from

Reported directly by South Plains Financial, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: South Plains Financial, Inc.’s 10-K, filed March 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is South Plains Financial, Inc.'s advertising?
South Plains Financial, Inc. (SPFI) reported advertising of $850K in Q4 2025.
How has South Plains Financial, Inc.'s advertising changed year-over-year?
South Plains Financial, Inc.'s advertising increased by 3.0% year-over-year, from $825K to $850K.
What is the long-term trend for South Plains Financial, Inc.'s advertising?
Over 4 years (2021 to 2025), South Plains Financial, Inc.'s advertising has grown at a 6.9% compound annual growth rate (CAGR), from $2.6M to $3.4M.
What does advertising mean?
Total expenditures incurred for marketing, promotional campaigns, and brand awareness initiatives. This metric measures the company's investment in customer acquisition and market positioning.