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Taylor Morrison Home Corporation TMHC Central — Sales, commissions and other marketing costs

Other segment segments

East
$35.03M-11.1%
West
$30.48M-15.5%
Financial Services
$0

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Other financials

Income statement

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Revenue$1.4B-26.8%
Gross profit$290.6M-37.3%
Net income$98.6M-53.8%
EPS (diluted)$1.01-51.2%

Balance sheet

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Cash & equivalents$653.4M+72.8%
Total debt$2.3B+12.4%
Total equity$6.2B+4.9%
Total assets$9.8B+4.1%

Cash flow

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Operating cash flow-$10.4M-114%
CapEx$10.0M+17.0%
Free cash flow-$20.4M-130%

Valuation

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Market cap$6.59B-8.2%
Enterprise value$8.28B-6.6%
P/E9.9×+2.0×
P/S0.9×0.0×

Profitability

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Gross margin22.3%-2.0pp
Net margin8.8%-2.1pp
FCF margin9%+4.5pp

Returns & leverage

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Return on equity10.9%-5.0pp
Debt / equity0.4×0.0×

Where this comes from

Reported directly by Taylor Morrison Home Corporation in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Taylor Morrison Home Corporation’s 10-Q, filed April 22, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Taylor Morrison Home Corporation's central — sales, commissions and other marketing costs?
Taylor Morrison Home Corporation (TMHC) reported central — sales, commissions and other marketing costs of $22.68M in Q1 2026.
How has Taylor Morrison Home Corporation's central — sales, commissions and other marketing costs changed year-over-year?
Taylor Morrison Home Corporation's central — sales, commissions and other marketing costs decreased by 24.9% year-over-year, from $30.19M to $22.68M.
What is the long-term trend for Taylor Morrison Home Corporation's central — sales, commissions and other marketing costs?
Over 3 years (2022 to 2025), Taylor Morrison Home Corporation's central — sales, commissions and other marketing costs has grown at a 2.6% compound annual growth rate (CAGR), from $112.7M to $121.87M.
What does central — sales, commissions and other marketing costs mean?
Reflects the selling expenses incurred to market and sell residential properties within the Central segment, including broker commissions and advertising. This metric helps assess the efficiency of the segment's sales funnel and the cost required to acquire new home buyers.