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Taylor Morrison Home Corporation TMHC West — Sales, commissions and other marketing costs

Other segment segments

East
$35.03M-11.1%
Central
$22.68M-24.9%
Financial Services
$0

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VSTWest — Other Cost and Expense, Operating
$16M+33.3%
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VSTWest — Selling, General and Administrative Expense
$3M+50.0%
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NRGWest/Other — Operating Expenses
$809M-18.3%

Other financials

Income statement

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Revenue$1.4B-26.8%
Gross profit$290.6M-37.3%
Net income$98.6M-53.8%
EPS (diluted)$1.01-51.2%

Balance sheet

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Cash & equivalents$653.4M+72.8%
Total debt$2.3B+12.4%
Total equity$6.2B+4.9%
Total assets$9.8B+4.1%

Cash flow

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Operating cash flow-$10.4M-114%
CapEx$10.0M+17.0%
Free cash flow-$20.4M-130%

Valuation

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Market cap$6.59B-8.2%
Enterprise value$8.28B-6.6%
P/E9.9×+2.0×
P/S0.9×0.0×

Profitability

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Gross margin22.3%-2.0pp
Net margin8.8%-2.1pp
FCF margin9%+4.5pp

Returns & leverage

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Return on equity10.9%-5.0pp
Debt / equity0.4×0.0×

Where this comes from

Reported directly by Taylor Morrison Home Corporation in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Taylor Morrison Home Corporation’s 10-Q, filed April 22, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Taylor Morrison Home Corporation's west — sales, commissions and other marketing costs?
Taylor Morrison Home Corporation (TMHC) reported west — sales, commissions and other marketing costs of $30.48M in Q1 2026.
How has Taylor Morrison Home Corporation's west — sales, commissions and other marketing costs changed year-over-year?
Taylor Morrison Home Corporation's west — sales, commissions and other marketing costs decreased by 15.5% year-over-year, from $36.05M to $30.48M.
What is the long-term trend for Taylor Morrison Home Corporation's west — sales, commissions and other marketing costs?
Over 3 years (2022 to 2025), Taylor Morrison Home Corporation's west — sales, commissions and other marketing costs has grown at a 5.3% compound annual growth rate (CAGR), from $128.34M to $149.72M.
What does west — sales, commissions and other marketing costs mean?
These are the expenses incurred by the West segment to market, advertise, and sell residential properties, including sales staff commissions. This metric helps assess the efficiency of the segment's sales funnel and the cost of customer acquisition.