Discontinued — last reported Q1 '19

Business Segments · Revenue

E Commerce — Revenue

Analysis

StatementSegment

CategoryGrowth

SignalHigher is better

VolatilityModerate

First reportedQ2 2016

Last reportedQ1 2019

Rolls up toTotal Revenue

How to read this metric

An increase indicates successful digital customer acquisition and strong online demand, whereas a decrease may signal competitive pressure or declining digital engagement.

Detailed definition

This metric represents the total gross sales generated through digital storefronts, mobile applications, and online mark...

Peer comparison

Peer retailers in the beauty and specialty goods sector are evaluated based on their digital penetration rate as a percentage of total revenue compared to industry benchmarks.

Metric ID: ulta_segment_e_commerce_revenues

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Frequently Asked Questions

What does e commerce — revenue mean?: The total amount of money earned from sales made through online and digital channels.