Discontinued — last reported Q1 '19
Products & Services · Revenue
E Commerce Sales — Revenue
Analysis
StatementSegment
CategoryGrowth
SignalHigher is better
VolatilityModerate
First reportedQ2 2016
Last reportedQ1 2019
Rolls up toTotal Revenue
How to read this metric
An increase suggests successful digital customer acquisition and effective online merchandising, while a decrease may indicate heightened competition or friction in the digital user experience.
Detailed definition
This metric represents the total revenue generated through digital sales channels, including the company's website and m...
Peer comparison
Peers in the specialty retail sector typically report this as digital penetration or e-commerce revenue, often benchmarked against total revenue to determine the digital mix.
Metric ID:
ulta_segment_e_commerce_sales_revenuesSimilar Metrics at Other Companies
Frequently Asked Questions
- What does e commerce sales — revenue mean?
- The total amount of money earned from online sales through the company's website and mobile app.