Consumer And Small Business Banking — Goodwill
U.S. Bancorp Consumer And Small Business Banking — Goodwill decreased by 0.1% to $12.63B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 0.6%, from $12.56B to $12.63B. Over 5 years (FY 2020 to FY 2025), Consumer And Small Business Banking — Goodwill shows an upward trend with a 5.0% CAGR.
Analysis
How to read this metric
An increase typically reflects recent acquisitions, while a decrease indicates impairment charges or divestitures. High levels relative to equity may signal sensitivity to future impairment risks.
Detailed definition
This represents the total carrying value of goodwill associated with the Consumer and Small Business Banking segment. Go...
Peer comparison
Large regional and national banks typically report segment-level goodwill based on historical M&A activity; peers with aggressive acquisition strategies show higher balances.
usb_segment_consumer_and_small_business_banking_goodwillHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $9.91B | $10.00B | $10.26B | $10.25B | $10.16B | $10.13B | $12.37B | $12.56B | $12.49B | $12.47B | $12.49B | $12.48B | $12.48B | $12.57B | $12.54B | $12.56B | $12.64B | $12.63B | $12.64B | $12.63B |
| QoQ Change | — | +0.9% | +2.7% | -0.1% | -0.9% | -0.3% | +22.2% | +1.5% | -0.6% | -0.1% | +0.1% | -0.1% | -0.0% | +0.8% | -0.3% | +0.2% | +0.7% | -0.0% | +0.0% | -0.1% |
| YoY Change | — | — | — | — | +2.5% | +1.3% | +20.6% | +22.5% | +22.9% | +23.2% | +0.9% | -0.6% | -0.1% | +0.8% | +0.4% | +0.6% | +1.3% | +0.5% | +0.8% | +0.6% |
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Frequently Asked Questions
- What is U.S. Bancorp's consumer and small business banking — goodwill?
- U.S. Bancorp (USB) reported consumer and small business banking — goodwill of $12.63B in Q1 2026.
- How has U.S. Bancorp's consumer and small business banking — goodwill changed year-over-year?
- U.S. Bancorp's consumer and small business banking — goodwill increased by 0.6% year-over-year, from $12.56B to $12.63B.
- What is the long-term trend for U.S. Bancorp's consumer and small business banking — goodwill?
- Over 5 years (2020 to 2025), U.S. Bancorp's consumer and small business banking — goodwill has grown at a 5.0% compound annual growth rate (CAGR), from $9.92B to $12.64B.
- What does consumer and small business banking — goodwill mean?
- The total value of intangible assets like brand and customer loyalty recorded from past acquisitions within the retail and small business banking division.