Vera Bradley VRA Direct — Segment operating income

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Questions, answered.

What is Vera Bradley's direct — segment operating income?

Vera Bradley (VRA) reported direct — segment operating income of $3.11M in Q1 2026.

How has Vera Bradley's direct — segment operating income changed year-over-year?

Vera Bradley's direct — segment operating income increased by 156.1% year-over-year, from -$5.54M to $3.11M.

What is the long-term trend for Vera Bradley's direct — segment operating income?

Over 4 years (2022 to 2026), Vera Bradley's direct — segment operating income has grown at a -29.3% compound annual growth rate (CAGR), from $73.51M to $18.32M.

What does direct — segment operating income mean?

This metric measures the profitability of the direct-to-consumer segment after accounting for both cost of sales and segment-specific operating expenses. It provides a clear view of the segment's ability to generate earnings from its core retail and digital activities. It is a critical benchmark for assessing the segment's contribution to overall corporate profitability.