Winnebago Industries WGO Accrued Marketing and Advertising Expenses
Accrued Marketing and Advertising Expenses at other companies
Other financials
Where this comes from
Reported directly by Winnebago Industries in its filing.
Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.
The official record: Winnebago Industries’s 10-Q, filed June 25, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Winnebago Industries's accrued marketing and advertising expenses?
- Winnebago Industries (WGO) reported accrued marketing and advertising expenses of $21.4M in Q1 2026.
- How has Winnebago Industries's accrued marketing and advertising expenses changed year-over-year?
- Winnebago Industries's accrued marketing and advertising expenses increased by 0.9% year-over-year, from $21.2M to $21.4M.
- What is the long-term trend for Winnebago Industries's accrued marketing and advertising expenses?
- Over 5 years (2020 to 2025), Winnebago Industries's accrued marketing and advertising expenses has grown at a 19.8% compound annual growth rate (CAGR), from $12.54M to $31M.
- What does accrued marketing and advertising expenses mean?
- This liability represents expenses incurred for marketing campaigns, promotional activities, and advertising services that have been recognized in the financial statements but remain unpaid at the reporting date. It reflects the company's commitment to brand building and customer acquisition efforts that have not yet resulted in a cash outflow. Tracking this balance provides insight into the timing of marketing investments and the company's short-term operational spending commitments.