Thor Industries THO Accrued Marketing and Advertising Expenses
Accrued Marketing and Advertising Expenses at other companies
Other financials
Where this comes from
Reported directly by Thor Industries in its filing.
Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.
The official record: Thor Industries’s 10-Q, filed June 3, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Thor Industries's accrued marketing and advertising expenses?
- Thor Industries (THO) reported accrued marketing and advertising expenses of $170.94M in Q1 2026.
- How has Thor Industries's accrued marketing and advertising expenses changed year-over-year?
- Thor Industries's accrued marketing and advertising expenses decreased by 2.7% year-over-year, from $175.64M to $170.94M.
- What is the long-term trend for Thor Industries's accrued marketing and advertising expenses?
- Over 5 years (2020 to 2025), Thor Industries's accrued marketing and advertising expenses has grown at a 10.8% compound annual growth rate (CAGR), from $97.38M to $162.48M.
- What does accrued marketing and advertising expenses mean?
- This represents the liability for marketing and advertising services that have been incurred but not yet settled through cash payments. It captures the short-term financial obligations associated with promotional campaigns and brand awareness initiatives. Tracking this balance provides insight into the timing of marketing expenditures and potential upcoming cash outflows related to sales support.