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Warby Parker WRBY Accrued Marketing and Advertising Expenses

Accrued Marketing and Advertising Expenses at other companies

Warby Parker logo
Warby ParkerWRBY
$12.78M+40.2%
Thor Industries logo
Thor IndustriesTHO
$170.94M-2.7%
Mondelez International logo
Mondelez InternationalMDLZ
$2.97B+10.0%
General Mills logo
General MillsGIS
$527.2M+5.0%
Garmin logo
GarminGRMN
$92.5M+28.9%
The J.M. Smucker Company logo
The J.M. Smucker CompanySJM
$175.9M-6.8%

Other financials

Income statement

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Revenue$242.4M+8.3%
Gross profit$131.0M+4.0%
Operating income$1.7M-32.5%
Net income$3.2M-8.5%
EPS (diluted)$0.030.0%

Balance sheet

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Cash & equivalents$288.2M+8.7%
Total debt$237.6M+6.2%
Total equity$375.8M+6.1%
Total assets$736.4M+7.9%

Cash flow

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Operating cash flow$24.5M-16.5%
CapEx$16.1M-0.1%
Free cash flow$8.4M-36.6%

Valuation

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Market cap$3.15B+17.1%

Profitability

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Gross margin53.4%-1.8pp
Operating margin-0.7%-0.3pp
Net margin0.1%0.0pp
FCF margin4.5%-0.8pp

Returns & leverage

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Return on equity0.2%+0.1pp
Debt / equity0.6×0.0×
Current ratio2.3×-0.4×

Where this comes from

Reported directly by Warby Parker in its filing.

Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.

The official record: Warby Parker’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Warby Parker's accrued marketing and advertising expenses?
Warby Parker (WRBY) reported accrued marketing and advertising expenses of $12.78M in Q1 2026.
How has Warby Parker's accrued marketing and advertising expenses changed year-over-year?
Warby Parker's accrued marketing and advertising expenses increased by 40.2% year-over-year, from $9.12M to $12.78M.
What is the long-term trend for Warby Parker's accrued marketing and advertising expenses?
Over 5 years (2020 to 2025), Warby Parker's accrued marketing and advertising expenses has grown at a 0.3% compound annual growth rate (CAGR), from $9.59M to $9.74M.
What does accrued marketing and advertising expenses mean?
This represents the liability for marketing and advertising services that have been performed but not yet settled in cash. It reflects the company's ongoing investment in customer acquisition and brand awareness campaigns. Monitoring this helps investors gauge the intensity of marketing efforts relative to revenue growth.