Franchise contributions for advertising and other services — Revenue
Yum! Brands Franchise contributions for advertising and other services — Revenue decreased by 23.6% to $418.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.8%, from $395.00M to $418.00M. Over 4 years (FY 2021 to FY 2025), Franchise contributions for advertising and other services — Revenue shows an upward trend with a 3.3% CAGR.
Analysis
How to read this metric
An increase suggests a larger network of franchised units or higher systemwide sales driving marketing spend, while a decrease may indicate store closures or reduced marketing activity. It is generally a pass-through revenue stream that supports brand equity rather than direct corporate profit.
Detailed definition
This metric represents the revenue generated from mandatory contributions paid by franchisees to the company, specifical...
Peer comparison
Comparable to 'Advertising Fund Contributions' or 'Marketing Fund Revenues' reported by other large-scale franchised restaurant chains like McDonald's or Restaurant Brands International.
yum_segment_franchise_contributions_for_advertising_and_other_services_revenuesHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $376.00M | $377.00M | $473.00M | $363.00M | $400.00M | $401.00M | $510.00M | $401.00M | $391.00M | $402.00M | $493.00M | $367.00M | $402.00M | $401.00M | $532.00M | $395.00M | $428.00M | $426.00M | $547.00M | $418.00M |
| QoQ Change | — | +0.3% | +25.5% | -23.3% | +10.2% | +0.3% | +27.2% | -21.4% | -2.5% | +2.8% | +22.6% | -25.6% | +9.5% | -0.2% | +32.7% | -25.8% | +8.4% | -0.5% | +28.4% | -23.6% |
| YoY Change | — | — | — | — | +6.4% | +6.4% | +7.8% | +10.5% | -2.3% | +0.2% | -3.3% | -8.5% | +2.8% | -0.2% | +7.9% | +7.6% | +6.5% | +6.2% | +2.8% | +5.8% |
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Frequently Asked Questions
- What is Yum! Brands's franchise contributions for advertising and other services — revenue?
- Yum! Brands (YUM) reported franchise contributions for advertising and other services — revenue of $418.00M in Q1 2026.
- How has Yum! Brands's franchise contributions for advertising and other services — revenue changed year-over-year?
- Yum! Brands's franchise contributions for advertising and other services — revenue increased by 5.8% year-over-year, from $395.00M to $418.00M.
- What is the long-term trend for Yum! Brands's franchise contributions for advertising and other services — revenue?
- Over 4 years (2021 to 2025), Yum! Brands's franchise contributions for advertising and other services — revenue has grown at a 3.3% compound annual growth rate (CAGR), from $1.58B to $1.80B.
- What does franchise contributions for advertising and other services — revenue mean?
- Revenue collected from franchisees specifically to fund shared advertising and marketing initiatives.