Other
Marketing
Amazon Marketing decreased by 27.7% to $10.31B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.6%, from $9.76B to $10.31B. Over 4 years (FY 2021 to FY 2025), Marketing shows an upward trend with a 9.7% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2007
Last reportedQ1 2026Apr 30, 2026
Rolls up to
How to read this metric
Higher spending typically signals an aggressive growth or retention strategy, while lower spending may indicate a focus on margin preservation.
Detailed definition
This metric measures the total investment in advertising, brand promotion, and customer acquisition campaigns. It is a k...
Peer comparison
Highly variable based on the competitive environment and the bank's specific growth objectives.
Metric ID:
other_marketing_expenseHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $7.52B | $8.01B | $10.81B | $8.32B | $10.09B | $11.01B | $12.82B | $10.17B | $10.75B | $10.55B | $12.90B | $9.66B | $10.51B | $10.61B | $13.12B | $9.76B | $11.42B | $11.69B | $14.26B | $10.31B |
| QoQ Change | — | +6.5% | +35.0% | -23.0% | +21.2% | +9.2% | +16.4% | -20.6% | +5.6% | -1.8% | +22.3% | -25.1% | +8.8% | +0.9% | +23.7% | -25.6% | +16.9% | +2.4% | +22.1% | -27.7% |
| YoY Change | — | — | — | — | +34.1% | +37.5% | +18.6% | +22.3% | +6.5% | -4.2% | +0.7% | -5.0% | -2.2% | +0.5% | +1.7% | +1.0% | +8.6% | +10.2% | +8.7% | +5.6% |
Range$7.52B – $14.26B
CAGR+6.9%
Avg YoY Growth+9.0%
Median YoY Growth+6.1%
Marketing at Other Companies
Frequently Asked Questions
- What is Amazon's marketing?
- Amazon (AMZN) reported marketing of $10.31B in Q1 2026.
- How has Amazon's marketing changed year-over-year?
- Amazon's marketing increased by 5.6% year-over-year, from $9.76B to $10.31B.
- What is the long-term trend for Amazon's marketing?
- Over 4 years (2021 to 2025), Amazon's marketing has grown at a 9.7% compound annual growth rate (CAGR), from $32.55B to $47.13B.
- What does marketing mean?
- The total amount spent on advertising and customer acquisition efforts.