Amazon
Amazon is a global technology leader focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company operates a massive retail ecosystem serving consumers and third-party sellers, while providing a comprehensive suite of on-demand technology infrastructure through its market-leading cloud platform.
Financials
Based on Q4 2025 filing
Business Segments
Online and Physical Stores
primaryThe company's core retail business offering a vast selection of products through digital platforms and physical locations. It focuses on low prices, convenience, and fast delivery, supported by a global fulfillment and logistics network.
Amazon.com, Amazon Prime, Whole Foods Market, Amazon Fresh, Amazon Go
Individual consumers, Household shoppers
Amazon Web Services (AWS)
majorA comprehensive cloud computing platform providing on-demand technology services. It offers infrastructure-as-a-service and platform-as-a-service solutions including compute, storage, and machine learning capabilities.
Amazon EC2, Amazon S3, Amazon Aurora, Amazon SageMaker, AWS Lambda
Start-ups, Enterprise businesses, Government agencies, Academic institutions
Third-Party Seller Services
majorPrograms that enable independent businesses to sell their products within Amazon's stores. The company provides fulfillment, shipping, and payment processing services in exchange for commissions and fees.
Fulfillment by Amazon (FBA), Seller Central
Small and medium-sized businesses, Global brands, Individual entrepreneurs
Advertising Services
moderateDigital advertising solutions that allow brands and sellers to reach customers across Amazon's ecosystem. This includes sponsored product listings, display ads, and video advertising.
Sponsored Products, Sponsored Brands, Amazon DSP
Sellers, Vendors, Publishers, Authors
Subscription Services and Devices
moderateA portfolio of digital content, membership programs, and consumer electronics. This segment focuses on ecosystem lock-in through hardware and exclusive media content.
Kindle, Fire TV, Echo, Ring, Blink, eero, Prime Video, Amazon Music, Twitch
Digital content consumers, Smart home users, Gamers
Business Overview
Competitive Position
Amazon holds a dominant position in global e-commerce and is the leading provider of cloud infrastructure services worldwide. It leverages a massive logistics network and a data-driven ecosystem to maintain high barriers to entry.
Geographies
North America, Europe, Asia-Pacific, Middle East, Latin America
Customer Segments
Mass market consumers, Enterprise IT, SMB sellers, Government and Education
Upstream Dependencies
Product manufacturers, Wholesale vendors, Content creators, Semiconductor manufacturers (for AWS servers), Energy providers
Downstream Customers
Individual retail consumers, Enterprise technology departments, Digital advertisers, Independent merchants
Competitors & Partners
Competitors
Microsoft
MSFT
Cloud infrastructure (Azure) and AI competitor
Apple
AAPL
Consumer electronics and digital media competitor
Walmart
WMT
Omnichannel retail competitor
Alphabet Inc.
GOOGL
Cloud (GCP), advertising, and search competitor
Netflix
NFLX
Streaming media competitor
Alphabet Inc.
GOOG
Competitor in cloud (AWS), advertising, and hardware
Meta Platforms, Inc.
META
Competes for digital advertising budgets
Costco Wholesale
COST
Online retail and e-commerce competitor
Partners
Twitch
Subsidiary platform for content creators and streamers
Whole Foods Market
Physical grocery store subsidiary
Amazon FAQ
Common questions about Amazon
Amazon is a global technology leader focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company operates a massive retail ecosystem serving consumers and third-party sellers, while providing a comprehensive suite of on-demand technology infrastructure through its market-leading cloud platform.
Amazon is scheduled to report earnings for Q1 2026 on April 30, 2026. Analysts estimate revenue of $177.30B.
Amazon generated $716.92B in trailing twelve-month revenue with net income of $77.7B, representing a net margin of 10.8%. Gross margin stands at 50.3%, with free cash flow of $7.7B. These figures are based on the Q4 2025 filing.
Amazon's key competitors include Microsoft, Apple, Walmart, and others. These companies compete in similar markets and product categories.
Amazon has approximately 1,525,000 employees.