Discontinued — last reported Q1 '25
In-App Advertising Revenue — Revenue
Applovin Corporation In-App Advertising Revenue — Revenue decreased by 16.5% to $97.51M in Q1 2025 compared to the prior quarter. Year-over-year, this metric declined by 19.1%, from $120.55M to $97.51M. Over 2 years (FY 2021 to FY 2023), In-App Advertising Revenue — Revenue shows a downward trend with a -17.3% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates higher demand for ad inventory or improved monetization efficiency, while a decrease may signal reduced ad spend or lower user engagement within the network.
Detailed definition
This metric represents the total revenue generated from advertising services provided within mobile applications, primar...
Peer comparison
Comparable to digital advertising revenue segments at other mobile ad-tech platforms or mobile gaming companies with significant ad-monetization components.
app_segment_in_app_advertising_revenue_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q1 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $165.14M | $165.14M | $165.14M | $147.19M | $147.19M | $147.19M | $147.19M | $109.32M | $110.48M | $112.50M | $120.03M | $120.55M | $118.53M | $116.71M | $97.51M |
| QoQ Change | — | +0.0% | +0.0% | -10.9% | +0.0% | +0.0% | +0.0% | -25.7% | +1.1% | +1.8% | +6.7% | +0.4% | -1.7% | -1.5% | -16.5% |
| YoY Change | — | — | — | — | -10.9% | -10.9% | -10.9% | -25.7% | -24.9% | -23.6% | -18.5% | +10.3% | +7.3% | +3.7% | -19.1% |
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Applovin Corporation's in-app advertising revenue — revenue?
- Applovin Corporation (APP) reported in-app advertising revenue — revenue of $97.51M in Q1 2025.
- How has Applovin Corporation's in-app advertising revenue — revenue changed year-over-year?
- Applovin Corporation's in-app advertising revenue — revenue decreased by 19.1% year-over-year, from $120.55M to $97.51M.
- What is the long-term trend for Applovin Corporation's in-app advertising revenue — revenue?
- Over 2 years (2021 to 2023), Applovin Corporation's in-app advertising revenue — revenue has grown at a -17.3% compound annual growth rate (CAGR), from $660.56M to $452.32M.
- What does in-app advertising revenue — revenue mean?
- Revenue earned by displaying advertisements within mobile applications.