Operating Expenses
Sales & Marketing
Ciena Sales & Marketing decreased by 4.8% to $148.87M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 9.1%, from $136.50M to $148.87M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 6.5% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $114.92M | $129.63M | $118.88M | $119.94M | $105.88M | $121.87M | $123.81M | $125.08M | $118.27M | $123.65M | $128.16M | $124.07M | $121.52M | $136.92M | $136.50M | $139.68M | $148.72M | $156.42M | $148.87M |
| QoQ Change | — | +12.8% | -8.3% | +0.9% | -11.7% | +15.1% | +1.6% | +1.0% | -5.4% | +4.6% | +3.6% | -3.2% | -2.1% | +12.7% | -0.3% | +2.3% | +6.5% | +5.2% | -4.8% |
| YoY Change | — | — | — | — | -7.9% | -6.0% | +4.1% | +4.3% | +11.7% | +1.5% | +3.5% | -0.8% | +2.8% | +10.7% | +6.5% | +12.6% | +22.4% | +14.2% | +9.1% |
Range$105.88M – $156.42M
CAGR+5.9%
Avg YoY Growth+5.9%
Median YoY Growth+4.3%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Ciena's sales & marketing?
- Ciena (CIEN) reported sales & marketing of $148.87M in Q4 2025.
- How has Ciena's sales & marketing changed year-over-year?
- Ciena's sales & marketing increased by 9.1% year-over-year, from $136.50M to $148.87M.
- What is the long-term trend for Ciena's sales & marketing?
- Over 4 years (2021 to 2025), Ciena's sales & marketing has grown at a 6.5% compound annual growth rate (CAGR), from $452.21M to $581.33M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.