Income StatementBalance SheetCash FlowSegments
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Deckers Outdoor Corporation Business Segments

Business, geographic, and product segment breakdowns

Deckers Outdoor Corporation generates $5.5B in annual revenue across 3 key segments: HOKA ($2.6B), Other Brands Segment ($146.2M), and UGG ($2.7B). The company-wide operating margin is 23.08%. Based on the Q1 2026 filing.

HOKA (TTM)$2.6BOther Brands Segment (TTM)$146.2MUGG (TTM)$2.7B
Latest FilingQ1 2026
Report Date2026-05-22
Market Cap$15.9B
P/E Ratio15.50
ROE40.86%

Products & Services

MetricQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
Contract With Customer, Liability, Increase (Decrease) For Redemptions, Expirations, And Adjustments To Net Sales-$17.0M-$17.0M-$26.3M-$26.3M-$26.3M-$26.3M
Contract with Customer, Liability$28.1M$18.6M$17.8M$19.4M$39.1M$21.0M
Contract With Customer, Liability, Increase (Decrease) For Issuances$42.8M$12.7M$4.2M$8.6M$74.5M$20.2M
Contract With Customer, Liability, Increase (Decrease) For Redemptions And Expirations To Net Sales-$34.8M—-$5.0M-$7.0M-$54.9M—

Geographic

Change in production of goods rate (in percentage)

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
China and Other——1.3%1.3%1.3%1.3%

Net Sales

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
United States$1.2B$647.7M$501.3M$839.5M$1.2B$649.8M
International$657.9M$374.1M$463.3M$591.3M$756.7M$469.5M

Business Segments

Advertising, marketing, and promotion expenses

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
HOKA$56.4M$58.0M$56.0M$71.6M$63.4M$72.1M
UGG$81.5M$35.9M$19.6M$55.7M$96.7M$43.5M
Other Brands Segment$6.1M$4.7M$6.2M$4.9M$2.3M$4.0M

Cost of Sales

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
HOKA$233.0M$258.1M$276.2M$269.3M$274.7M$296.2M
UGG$460.7M$147.8M$125.8M$338.0M$496.6M$155.2M
Other Brands Segment$30.8M$36.1M$24.7M$19.6M$15.0M$23.3M

Depreciation and other related costs

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
UGG$2.5M$2.6M$3.0M$3.1M$2.9M$3.2M
HOKA$1.4M$1.2M$1.5M$1.6M$2.3M$2.5M
Other Brands Segment$117.0K$86.0K$39.0K$6.0K$6.0K$57.0K

Gross Profit

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
HOKA$297.9M$328.0M$376.9M$364.8M$354.2M$375.0M
UGG$783.5M$226.6M$139.3M$421.5M$808.9M$253.4M
Other Brands Segment$21.3M$25.2M$21.6M$17.5M$8.2M$16.2M

Net Sales

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
HOKA$530.9M$586.1M$653.1M$634.1M$628.9M$671.2M
UGG$1.2B$374.3M$265.1M$759.6M$1.3B$408.6M
Other Brands Segment$52.1M$61.3M$46.3M$37.2M$23.2M$39.5M

Other segment items

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
HOKA$19.9M$17.1M$28.4M$27.4M$26.9M$29.7M
UGG$41.2M$15.0M$12.7M$33.1M$47.3M$14.5M
Other Brands Segment$3.4M$1.6M$3.1M$5.4M-$2.7M$5.6M

Payroll and related costs

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
UGG$43.9M$38.7M$32.9M$38.9M$45.4M$41.1M
HOKA$26.0M$29.0M$28.5M$32.4M$33.7M$35.8M
Other Brands Segment$4.2M$5.0M$4.5M$4.5M$4.6M$4.7M

Rent and occupancy

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
UGG$25.5M$18.5M$17.2M$18.4M$26.7M$21.9M
HOKA$7.3M$6.6M$9.0M$10.4M$11.8M$14.9M
Other Brands Segment$79.0K$73.0K$38.0K$18.0K$25.0K$30.0K

Segment gross margin

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
UGG63.0%0.2%52.6%55.5%62.0%0.5%
HOKA56.1%—57.7%57.5%56.3%—
Other Brands Segment40.9%—46.7%47.2%35.5%—

Segment income from operations

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
HOKA$186.9M$216.1M$253.5M$221.3M$216.1M$220.1M
UGG$588.9M$115.8M$54.0M$272.3M$589.9M$129.1M
Other Brands Segment$7.4M$13.7M$7.8M$2.7M$4.1M$1.8M

Segment operating margin

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
HOKA35.2%—38.8%34.9%34.4%—
Other Brands Segment14.1%2.5%16.7%7.3%17.6%—
UGG47.3%—20.4%35.8%45.2%—

Selling, General And Administrative Expense, Excluding Unallocated Enterprise And Shared Brand Expenses

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
HOKA$110.9M$111.9M$123.4M$143.5M$138.1M$155.0M
UGG$194.6M$110.8M$85.3M$149.3M$219.0M$124.2M
Other Brands Segment$13.9M$11.5M$13.9M$14.8M$4.2M$14.4M

Goodwill (Note 1)

SegmentQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26
UGG—$6.1M———$6.1M