Loyalty Programs — Contract with Customer, Liability
Deckers Outdoor Corporation Loyalty Programs — Contract with Customer, Liability decreased by 46.3% to $21.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 13.1%, from $18.57M to $21.00M. Over 4 years (FY 2022 to FY 2026), Loyalty Programs — Contract with Customer, Liability shows an upward trend with a 17.9% CAGR.
Analysis
How to read this metric
An increase suggests growing customer engagement and a larger pool of future potential redemptions, while a decrease may indicate lower program participation or higher redemption rates.
Detailed definition
This represents the deferred revenue obligation arising from customer loyalty programs where points or rewards have been...
Peer comparison
Commonly reported by retail and consumer brands as deferred revenue or customer loyalty liabilities under contract accounting standards.
deck_segment_loyalty_programs_contract_with_customer_liabilityHistorical Data
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | Q4 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $11.11M | $11.38M | $17.03M | $10.88M | $9.99M | $11.40M | $20.14M | $13.14M | $12.33M | $14.39M | $22.63M | $17.59M | $17.10M | $20.02M | $28.07M | $18.57M | $17.78M | $19.42M | $39.10M | $21.00M |
| QoQ Change | — | +2.4% | +49.7% | -36.1% | -8.2% | +14.1% | +76.6% | -34.7% | -6.2% | +16.8% | +57.2% | -22.3% | -2.8% | +17.1% | +40.2% | -33.8% | -4.2% | +9.2% | +101.3% | -46.3% |
| YoY Change | — | — | — | — | -10.1% | +0.2% | +18.3% | +20.8% | +23.3% | +26.2% | +12.3% | +33.8% | +38.8% | +39.1% | +24.0% | +5.6% | +4.0% | -3.0% | +39.3% | +13.1% |
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Frequently Asked Questions
- What is Deckers Outdoor Corporation's loyalty programs — contract with customer, liability?
- Deckers Outdoor Corporation (DECK) reported loyalty programs — contract with customer, liability of $21.00M in Q1 2026.
- How has Deckers Outdoor Corporation's loyalty programs — contract with customer, liability changed year-over-year?
- Deckers Outdoor Corporation's loyalty programs — contract with customer, liability increased by 13.1% year-over-year, from $18.57M to $21.00M.
- What is the long-term trend for Deckers Outdoor Corporation's loyalty programs — contract with customer, liability?
- Over 4 years (2022 to 2026), Deckers Outdoor Corporation's loyalty programs — contract with customer, liability has grown at a 17.9% compound annual growth rate (CAGR), from $50.41M to $97.30M.
- What does loyalty programs — contract with customer, liability mean?
- The total value of unredeemed rewards or points owed to customers under loyalty programs.