Deckers Outdoor Corporation
Deckers Outdoor Corp is a global leader in the design, marketing, and distribution of innovative footwear, apparel, and accessories for both high-performance activities and everyday casual lifestyle use. The company leverages a multi-brand portfolio to address diverse consumer demographics across the fashion, running, and outdoor markets. Its value proposition is built on a combination of technical performance innovation, premium materials, and a seamless omnichannel global marketplace.
Financials
Based on Q4 2026 filing
Revenue
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HOKA
primaryA high-growth performance brand focused on premium footwear and apparel for running, trail, hiking, and fitness. It emphasizes technical innovation such as enhanced cushioning, rocker geometries, and minimal weight.
HOKA footwear, HOKA apparel, HOKA accessories
Athletes, Runners, Fitness enthusiasts, Lifestyle consumers
UGG
primaryA premium lifestyle brand known for its iconic sheepskin footwear and year-round apparel and accessories. The brand focuses on sensory comfort, tactile experience, and modern aesthetics.
UGG footwear, UGG apparel, UGG accessories, UGGpure, UGGplush
Fashion-conscious consumers, Luxury lifestyle consumers, Global broad demographic
Other Brands
moderateThis segment primarily includes the Teva brand, which focuses on modern outdoor versatility and responsible materials, alongside legacy brands being phased out or recently sold.
Teva sandals, Teva outdoor footwear, Koolaburra by UGG, AHNU
Outdoor enthusiasts, Value-oriented consumers, Casual lifestyle users
Segment Financials
HOKA — Net Sales
View metricHOKA — Advertising, marketing, and promotion expenses
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View metricUGG — Advertising, marketing, and promotion expenses
View metricUGG — Rent and occupancy
View metricUGG — Net Sales
View metricOther Brands Segment — Net Sales
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Competitive Position
A leading global player in the premium footwear market, utilizing a dual-engine growth strategy led by the high-performance HOKA brand and the lifestyle-dominant UGG brand.
Geographies
United States, Canada, Europe, Asia, Latin America
Customer Segments
Retailers, Distributors, Individual consumers
Upstream Dependencies
Independent third-party manufacturers in Southeast Asia, Designated raw material suppliers, Sheepskin tanneries, Sugarcane-derived EVA suppliers
Downstream Customers
Specialty retailers, Outdoor and sporting goods retailers, Department stores, International distributors, End consumers via DTC
Competitors & Partners
Partners
FW Cook
Independent compensation consultant
Deckers Outdoor Corporation FAQ
Common questions about Deckers Outdoor Corporation
Deckers Outdoor Corp is a global leader in the design, marketing, and distribution of innovative footwear, apparel, and accessories for both high-performance activities and everyday casual lifestyle use. The company leverages a multi-brand portfolio to address diverse consumer demographics across the fashion, running, and outdoor markets. Its value proposition is built on a combination of technical performance innovation, premium materials, and a seamless omnichannel global marketplace.
Deckers Outdoor Corporation (DECK) has a market capitalization of $15.9B and trades on NYSE.
Deckers Outdoor Corporation generated $5.5B in trailing twelve-month revenue with net income of $1.0B, representing a net margin of 18.7%. Gross margin stands at 57.7%, with free cash flow of $1.1B. These figures are based on the Q1 2026 filing.
Deckers Outdoor Corporation's key competitors include Nike, On Holding, Crocs. These companies compete in similar markets and product categories.
Deckers Outdoor Corporation has approximately 4,800 employees.