Business Segments · Marketing expense
Commercial Banking — Marketing expense
Fifth Third Bank Commercial Banking — Marketing expense remained flat by 0.0% to $1.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric was flat by 0.0%, from $1.00M to $1.00M. Over 4 years (FY 2021 to FY 2025), Commercial Banking — Marketing expense shows a downward trend with a -13.1% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2018
Last reportedQ1 2026
How to read this metric
Higher spending often signals an aggressive growth strategy or a push into new markets, while lower spending may indicate a focus on margin preservation.
Detailed definition
This metric captures the marketing and advertising expenditures directly attributable to the Commercial Banking segment....
Peer comparison
Most large regional banks disclose marketing spend by segment to show customer acquisition intensity.
Metric ID:
fitb_segment_commercial_banking_marketing_expenseHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.00M | $1.00M | $3.00M | $1.00M | $1.00M | $1.00M | $2.00M | $0.00 | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M | $0.00 | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M |
| QoQ Change | — | -50.0% | +200.0% | -66.7% | +0.0% | +0.0% | +100.0% | -100.0% | — | +0.0% | +0.0% | +0.0% | +0.0% | +0.0% | -100.0% | — | +0.0% | +0.0% | +0.0% | +0.0% |
| YoY Change | — | — | — | — | -50.0% | +0.0% | -33.3% | -100.0% | +0.0% | +0.0% | -50.0% | — | +0.0% | +0.0% | -100.0% | +0.0% | +0.0% | +0.0% | — | +0.0% |
Range$0.00 – $3.00M
CAGR-13.6%
Avg YoY Growth-23.8%
Median YoY Growth+0.0%
Current Streak5 quarters growth
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Frequently Asked Questions
- What is Fifth Third Bank's commercial banking — marketing expense?
- Fifth Third Bank (FITB) reported commercial banking — marketing expense of $1.00M in Q1 2026.
- How has Fifth Third Bank's commercial banking — marketing expense changed year-over-year?
- Fifth Third Bank's commercial banking — marketing expense decreased by 0.0% year-over-year, from $1.00M to $1.00M.
- What is the long-term trend for Fifth Third Bank's commercial banking — marketing expense?
- Over 4 years (2021 to 2025), Fifth Third Bank's commercial banking — marketing expense has grown at a -13.1% compound annual growth rate (CAGR), from $7.00M to $4.00M.
- What does commercial banking — marketing expense mean?
- The amount spent on advertising and promotional activities for the Commercial Banking segment.