Fifth Third Bank Consumer and Small Business Banking — Goodwill remained flat by 0.0% to $2.44B in Q1 2026 compared to the prior quarter. Over 2 years (FY 2022 to FY 2024), Consumer and Small Business Banking — Goodwill shows relatively stable performance with a 0.7% CAGR.
An increase suggests recent acquisitions, while a decrease may indicate impairment or divestiture.
Represents the premium paid over the fair value of net identifiable assets during acquisitions within the Consumer and S...
Standard across banking peers reporting segment-level intangible assets from M&A activity.
fitb_segment_consumer_and_small_business_banking_goodwill| Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.30B | $2.30B | $2.30B | $2.30B | $2.38B | $2.37B | $2.37B | $2.37B | $2.37B | $2.37B | $2.37B | $2.37B | $2.37B | $2.37B | $2.44B | $2.44B |
| QoQ Change | — | +0.0% | +0.0% | -0.0% | +3.2% | -0.4% | +0.0% | +0.2% | +0.0% | +0.0% | +0.0% | +0.0% | +0.0% | +0.0% | +3.1% | +0.0% |
| YoY Change | — | — | — | — | +3.2% | +2.7% | +2.7% | +2.9% | -0.3% | +0.2% | +0.2% | +0.0% | +0.0% | +0.0% | +3.1% | — |