Business Segments · Advertising
Reportable Segment — Advertising
Lowe's Companies Reportable Segment — Advertising increased by 8.7% to $0.01 in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 7.6%, from $0.01 to $0.01.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ2 2023
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy or a response to competitive intensity, while a decrease could indicate cost-cutting or brand maturity.
Detailed definition
Represents the marketing and promotional expenditures specifically allocated to drive traffic and sales within the segme...
Peer comparison
Standard marketing expense metric, comparable to advertising and promotional spend across the retail sector.
Metric ID:
low_segment_reportable_segment_advertisingHistorical Data
11 periods
| Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $207.75M | $207.75M | $207.75M | $207.75M | $204.00M | $234.00M | $0.01 | $483.00M | $0.01 | $0.01 | $0.01 |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -1.8% | +14.7% | -100.0% | >999% | -100.0% | +9.5% | +8.7% |
| YoY Change | — | — | — | — | -1.8% | +12.6% | -100.0% | +132.5% | -100.0% | -100.0% | +7.6% |
Range$0.01 – $483.00M
CAGR-100.0%
Avg YoY Growth-21.3%
Median YoY Growth-1.8%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is Lowe's Companies's reportable segment — advertising?
- Lowe's Companies (LOW) reported reportable segment — advertising of $0.01 in Q4 2025.
- How has Lowe's Companies's reportable segment — advertising changed year-over-year?
- Lowe's Companies's reportable segment — advertising increased by 7.6% year-over-year, from $0.01 to $0.01.
- What does reportable segment — advertising mean?
- The amount spent on marketing and advertising to promote the segment's products.