Other

Deferred co-brand revenue

Southwest Airlines Deferred co-brand revenue increased by 0.7% to $432.00M in Q1 2026 compared to the prior quarter. This is a positive signal — higher values indicate stronger performance for this metric.

Analysis

StatementBalance Sheet Statement
SectionOther
CategoryGrowth
SignalHigher is better
VolatilityStable
First reportedQ4 2024
Last reportedQ1 2026Apr 23, 2026

How to read this metric

An increase indicates strong growth in loyalty program partnerships, while a decrease may reflect higher redemption rates.

Detailed definition

This represents deferred revenue related to loyalty program points sold to co-brand credit card partners that have not y...

Peer comparison

Highly comparable across major airlines with significant loyalty programs; a key indicator of non-ticket revenue health.

Metric ID: other_contract_with_customer_liability_loyalty_co_brandi_535214

Historical Data

3 periods
 Q4 '24Q4 '25Q1 '26
Value$164.00M$429.00M$432.00M
QoQ Change+161.6%+0.7%
YoY Change+161.6%
Range$164.00M$432.00M
Avg YoY Growth+161.6%
Median YoY Growth+161.6%
Current Streak2+ quarters growth

Frequently Asked Questions

What is Southwest Airlines's deferred co-brand revenue?
Southwest Airlines (LUV) reported deferred co-brand revenue of $432.00M in Q1 2026.
What does deferred co-brand revenue mean?
Deferred revenue from loyalty points sold to credit card partners.