Southwest Airlines Deferred co-brand revenue increased by 0.7% to $432.00M in Q1 2026 compared to the prior quarter. This is a positive signal — higher values indicate stronger performance for this metric.
An increase indicates strong growth in loyalty program partnerships, while a decrease may reflect higher redemption rates.
This represents deferred revenue related to loyalty program points sold to co-brand credit card partners that have not y...
Highly comparable across major airlines with significant loyalty programs; a key indicator of non-ticket revenue health.
other_contract_with_customer_liability_loyalty_co_brandi_535214| Q4 '24 | Q4 '25 | Q1 '26 | |
|---|---|---|---|
| Value | $164.00M | $429.00M | $432.00M |
| QoQ Change | — | +161.6% | +0.7% |
| YoY Change | — | +161.6% | — |