Deferred revenue related to the loyalty program
Hyatt Hotels Deferred revenue related to the loyalty program increased by 14.1% to $105M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 16.7%, from $90M to $105M. Over 3 years (FY 2022 to FY 2025), Deferred revenue related to the loyalty program shows an upward trend with a 33.9% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase indicates growing loyalty program engagement and future redemption obligations, signaling strong brand ecosystem health.
Detailed definition
Specifically tracks the net change in cash received from loyalty program members that is deferred until the points are r...
Peer comparison
Highly specific to companies with large loyalty programs; peers like Marriott or Hilton report similar deferred revenue metrics.
operating_increase_decrease_in_deferred_revenue_related__35a4aaHistorical Data
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $28.25M | $28.25M | $28.25M | $28.25M | $50.5M | $50.5M | $50.5M | $50.5M | $84M | $52M | $37M | $30M | $90M | $46M | $43M | $92M | $105M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +78.8% | +0.0% | +0.0% | +0.0% | +66.3% | -38.1% | -28.8% | -18.9% | +200.0% | -48.9% | -6.5% | +114.0% | +14.1% |
| YoY Change | — | — | — | — | +78.8% | +78.8% | +78.8% | +78.8% | +66.3% | +3.0% | -26.7% | -40.6% | +7.1% | -11.5% | +16.2% | +206.7% | +16.7% |
Deferred revenue related to the loyalty program at Other Companies
Frequently Asked Questions
- What is Hyatt Hotels's deferred revenue related to the loyalty program?
- Hyatt Hotels (H) reported deferred revenue related to the loyalty program of $105M in Q1 2026.
- How has Hyatt Hotels's deferred revenue related to the loyalty program changed year-over-year?
- Hyatt Hotels's deferred revenue related to the loyalty program increased by 16.7% year-over-year, from $90M to $105M.
- What is the long-term trend for Hyatt Hotels's deferred revenue related to the loyalty program?
- Over 3 years (2022 to 2025), Hyatt Hotels's deferred revenue related to the loyalty program has grown at a 33.9% compound annual growth rate (CAGR), from $113M to $271M.
- What does deferred revenue related to the loyalty program mean?
- The net change in cash received from loyalty program activities that is not yet recognized as revenue.