Business Segments · Goodwill
U.S. & Canada — Goodwill
Marriott International U.S. & Canada — Goodwill increased by 0.3% to $5.32B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.3%, from $5.30B to $5.32B.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2019
Last reportedQ4 2025
Rolls up toGoodwill
How to read this metric
An increase suggests recent acquisitions or premium valuation of acquired assets, while a decrease may indicate impairment charges due to declining regional performance.
Detailed definition
Represents the excess of the purchase price over the fair value of identifiable net assets acquired in business combinat...
Peer comparison
Commonly reported by large hospitality firms as 'Goodwill' or 'Intangible Assets' at the segment level.
Metric ID:
mar_segment_u_s_canada_goodwillHistorical Data
5 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $5.35B | $5.32B | $5.33B | $5.30B | $5.32B |
| QoQ Change | — | -0.5% | +0.2% | -0.6% | +0.3% |
| YoY Change | — | -0.5% | +0.2% | -0.6% | +0.3% |
Range$5.30B – $5.35B
CAGR-0.5%
Avg YoY Growth-0.1%
Median YoY Growth-0.1%
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Frequently Asked Questions
- What is Marriott International's u.s. & canada — goodwill?
- Marriott International (MAR) reported u.s. & canada — goodwill of $5.32B in Q4 2025.
- How has Marriott International's u.s. & canada — goodwill changed year-over-year?
- Marriott International's u.s. & canada — goodwill increased by 0.3% year-over-year, from $5.30B to $5.32B.
- What does u.s. & canada — goodwill mean?
- The value of intangible assets like brand reputation and market position acquired through business acquisitions in the North American region.