Other
Marketing and business development
Morgan Stanley Marketing and business development decreased by 13.4% to $310.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 30.3%, from $238.00M to $310.00M. Over 4 years (FY 2021 to FY 2025), Marketing and business development shows an upward trend with a 16.2% CAGR.
Analysis
StatementCash Flow Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2015
Last reportedQ1 2026May 5, 2026
How to read this metric
Higher spending is generally intended to drive revenue growth, though it must be balanced against the expected return on client acquisition.
Detailed definition
This metric captures the costs incurred to promote the firm's brand, services, and products to clients. It includes adve...
Peer comparison
Standard operating expense category for consumer-facing and wealth management firms.
Metric ID:
other_marketing_and_advertising_expenseHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $146.00M | $146.00M | $205.00M | $175.00M | $220.00M | $215.00M | $295.00M | $247.00M | $236.00M | $191.00M | $224.00M | $217.00M | $245.00M | $224.00M | $279.00M | $238.00M | $297.00M | $280.00M | $358.00M | $310.00M |
| QoQ Change | — | +0.0% | +40.4% | -14.6% | +25.7% | -2.3% | +37.2% | -16.3% | -4.5% | -19.1% | +17.3% | -3.1% | +12.9% | -8.6% | +24.6% | -14.7% | +24.8% | -5.7% | +27.9% | -13.4% |
| YoY Change | — | — | — | — | +50.7% | +47.3% | +43.9% | +41.1% | +7.3% | -11.2% | -24.1% | -12.1% | +3.8% | +17.3% | +24.6% | +9.7% | +21.2% | +25.0% | +28.3% | +30.3% |
Range$146.00M – $358.00M
CAGR+17.2%
Avg YoY Growth+18.9%
Median YoY Growth+22.9%
Marketing and business development at Other Companies
Frequently Asked Questions
- What is Morgan Stanley's marketing and business development?
- Morgan Stanley (MS) reported marketing and business development of $310.00M in Q1 2026.
- How has Morgan Stanley's marketing and business development changed year-over-year?
- Morgan Stanley's marketing and business development increased by 30.3% year-over-year, from $238.00M to $310.00M.
- What is the long-term trend for Morgan Stanley's marketing and business development?
- Over 4 years (2021 to 2025), Morgan Stanley's marketing and business development has grown at a 16.2% compound annual growth rate (CAGR), from $643.00M to $1.17B.
- What does marketing and business development mean?
- Spending on advertising and business development to attract and retain clients.