Discontinued — last reported Q2 '26
Business Segments · Sales and marketing
Business Segments — Sales and marketing
Planet Labs Business Segments — Sales and marketing increased by 8.0% to $15.43M in Q2 2025 compared to the prior quarter. Year-over-year, this metric declined by 5.7%, from $16.37M to $15.43M.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ2 2026Sep 8, 2025
Rolls up toSales & Marketing
How to read this metric
Higher spending is expected during growth phases, but should ideally scale efficiently relative to revenue growth.
Detailed definition
These expenses cover the costs of acquiring new customers, maintaining existing client relationships, and promoting the...
Peer comparison
Commonly tracked as a percentage of revenue across software and data-as-a-service companies.
Metric ID:
pl_segment_reportable_segment_sales_and_marketingHistorical Data
12 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q1 '26 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $15.92M | $15.92M | $15.92M | $15.92M | $18.29M | $18.29M | $18.29M | $18.29M | $18.87M | $16.37M | $14.29M | $15.43M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +14.9% | +0.0% | +0.0% | +0.0% | +3.1% | -13.2% | -12.7% | +8.0% |
| YoY Change | — | — | — | — | +14.9% | +14.9% | +14.9% | +14.9% | +3.1% | -10.5% | -24.3% | -5.7% |
Range$14.29M – $18.87M
CAGR-1.1%
Avg YoY Growth+2.8%
Median YoY Growth+9.0%
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Frequently Asked Questions
- What is Planet Labs's business segments — sales and marketing?
- Planet Labs (PL) reported business segments — sales and marketing of $15.43M in Q2 2025.
- How has Planet Labs's business segments — sales and marketing changed year-over-year?
- Planet Labs's business segments — sales and marketing decreased by 5.7% year-over-year, from $16.37M to $15.43M.
- What does business segments — sales and marketing mean?
- Costs related to selling products and marketing the brand to potential customers.