Products & Services · Direct premiums
Life insurance — Direct premiums
Prudential Financial Life insurance — Direct premiums remained flat by 0.0% to $5.84B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 35.7%, from $9.08B to $5.84B. Over 4 years (FY 2021 to FY 2025), Life insurance — Direct premiums shows a downward trend with a -5.0% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
StatementSegment
CategoryGrowth
SignalHigher is better
VolatilityModerate
First reportedQ1 2016
Last reportedQ4 2025
How to read this metric
Growth indicates strong market demand and successful sales execution in the life insurance segment.
Detailed definition
The gross premiums written by the life insurance segment before accounting for any reinsurance ceded or assumed. It meas...
Peer comparison
Primary indicator of market share and business volume across the insurance industry.
Metric ID:
pru_segment_life_insurance_direct_premiumsHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $28.64B | $33.37B | $26.59B | $36.32B | $23.37B |
| YoY Change | — | +16.5% | -20.3% | +36.6% | -35.7% |
Range$23.37B – $36.32B
CAGR-5.0%
Avg YoY Growth-0.7%
Median YoY Growth-1.9%
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Frequently Asked Questions
- What is Prudential Financial's life insurance — direct premiums?
- Prudential Financial (PRU) reported life insurance — direct premiums of $5.84B in Q4 2025.
- How has Prudential Financial's life insurance — direct premiums changed year-over-year?
- Prudential Financial's life insurance — direct premiums decreased by 35.7% year-over-year, from $9.08B to $5.84B.
- What is the long-term trend for Prudential Financial's life insurance — direct premiums?
- Over 4 years (2021 to 2025), Prudential Financial's life insurance — direct premiums has grown at a -5.0% compound annual growth rate (CAGR), from $28.64B to $23.37B.
- What does life insurance — direct premiums mean?
- Total premiums collected directly from policyholders before any reinsurance adjustments.