Discontinued — last reported Q4 '24
Business Segments · Deferred Policy Acquisition Costs
Life Planner — Deferred Policy Acquisition Costs
Prudential Financial Life Planner — Deferred Policy Acquisition Costs decreased by 3.2% to $4.75B in Q4 2024 compared to the prior quarter.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityStable
First reportedQ4 2021
Last reportedQ4 2024
Rolls up toDeferred acquisition costs
How to read this metric
An increase suggests high sales growth and investment in future revenue, while a decrease may indicate lower acquisition activity or a shift in product mix.
Detailed definition
Represents the capitalized costs associated with acquiring new insurance policies, such as commissions and underwriting...
Peer comparison
Commonly referred to as DAC in the insurance industry; peers report this as a standard asset on the balance sheet.
Metric ID:
pru_segment_life_planner_deferred_policy_acquisition_costsHistorical Data
4 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | |
|---|---|---|---|---|
| Value | $4.69B | $4.71B | $4.91B | $4.75B |
| QoQ Change | — | +0.5% | +4.2% | -3.2% |
| YoY Change | — | +0.5% | +4.2% | -3.2% |
Range$4.69B – $4.91B
Avg YoY Growth+0.5%
Median YoY Growth+0.5%
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Frequently Asked Questions
- What is Prudential Financial's life planner — deferred policy acquisition costs?
- Prudential Financial (PRU) reported life planner — deferred policy acquisition costs of $4.75B in Q4 2024.
- What does life planner — deferred policy acquisition costs mean?
- The capitalized upfront costs of acquiring new insurance customers that are spread out over the life of the policy.