Operating Expenses
Sales & Marketing
Snowflake Sales & Marketing increased by 0.2% to $551.26M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 27.4%, from $432.68M to $551.26M. Over 4 years (FY 2022 to FY 2026), Sales & Marketing shows an upward trend with a 29.0% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $166.80M | $182.90M | $190.97M | $203.29M | $243.91M | $274.65M | $284.48M | $303.47M | $331.56M | $343.29M | $355.08M | $361.82M | $400.82M | $400.63M | $437.96M | $432.68M | $458.55M | $501.96M | $550.36M | $551.26M |
| QoQ Change | — | +9.7% | +4.4% | +6.4% | +20.0% | +12.6% | +3.6% | +6.7% | +9.3% | +3.5% | +3.4% | +1.9% | +10.8% | -0.0% | +9.3% | -1.2% | +6.0% | +9.5% | +9.6% | +0.2% |
| YoY Change | — | — | — | — | +46.2% | +50.2% | +49.0% | +49.3% | +35.9% | +25.0% | +24.8% | +19.2% | +20.9% | +16.7% | +23.3% | +19.6% | +14.4% | +25.3% | +25.7% | +27.4% |
Range$166.80M – $551.26M
CAGR+28.6%
Avg YoY Growth+29.6%
Median YoY Growth+25.1%
Current Streak4 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Snowflake's sales & marketing?
- Snowflake (SNOW) reported sales & marketing of $551.26M in Q4 2025.
- How has Snowflake's sales & marketing changed year-over-year?
- Snowflake's sales & marketing increased by 27.4% year-over-year, from $432.68M to $551.26M.
- What is the long-term trend for Snowflake's sales & marketing?
- Over 4 years (2022 to 2026), Snowflake's sales & marketing has grown at a 29.0% compound annual growth rate (CAGR), from $743.97M to $2.06B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.