Business Segments · Lead Generation
Financial Services — Lead Generation
SoFi Technologies, Inc. Financial Services — Lead Generation decreased by 10.7% to $51.62M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 63.0%, from $31.67M to $51.62M. Over 3 years (FY 2022 to FY 2025), Financial Services — Lead Generation shows an upward trend with a 74.6% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
Increasing spend indicates an aggressive growth strategy, while efficiency depends on the conversion rate of these leads into active users.
Detailed definition
Costs associated with acquiring potential customer leads from third-party sources or affiliate networks. This is a speci...
Peer comparison
Common in fintech and digital lending platforms that rely on partner networks for customer acquisition.
Metric ID:
sofi_segment_financial_services_lead_generationHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $7.60M | $7.60M | $7.60M | $7.60M | $9.11M | $9.11M | $9.11M | $9.11M | $6.42M | $7.45M | $20.16M | $16.29M | $31.67M | $33.18M | $39.24M | $57.80M | $51.62M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +19.8% | +0.0% | +0.0% | +0.0% | -29.6% | +16.1% | +170.6% | -19.2% | +94.4% | +4.8% | +18.3% | +47.3% | -10.7% |
| YoY Change | — | — | — | — | +19.8% | +19.8% | +19.8% | +19.8% | -29.6% | -18.2% | +121.3% | +78.8% | +393.3% | +345.2% | +94.6% | +254.8% | +63.0% |
Range$6.42M – $57.80M
CAGR+61.4%
Avg YoY Growth+106.4%
Median YoY Growth+63.0%
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Frequently Asked Questions
- What is SoFi Technologies, Inc.'s financial services — lead generation?
- SoFi Technologies, Inc. (SOFI) reported financial services — lead generation of $51.62M in Q1 2026.
- How has SoFi Technologies, Inc.'s financial services — lead generation changed year-over-year?
- SoFi Technologies, Inc.'s financial services — lead generation increased by 63.0% year-over-year, from $31.67M to $51.62M.
- What is the long-term trend for SoFi Technologies, Inc.'s financial services — lead generation?
- Over 3 years (2022 to 2025), SoFi Technologies, Inc.'s financial services — lead generation has grown at a 74.6% compound annual growth rate (CAGR), from $30.42M to $161.90M.
- What does financial services — lead generation mean?
- Spending on purchasing or generating customer leads.