Williams-Sonoma
Williams-Sonoma, Inc. is a leading omni-channel specialty retailer focused on high-quality home products. The company operates as a digital-first, design-led organization that leverages in-house design and a vertically integrated sourcing network to provide premium home furnishings, kitchenware, and decorative accessories. Its value proposition is built on a multi-brand strategy that serves various customer life stages and aesthetics through e-commerce, retail stores, and business-to-business channels.
Financials
Based on Q1 2026 · FQ4 FY2026 filing
Revenue
View metricGross Profit
View metricNet Income
View metricOperating Cash Flow
View metricFree Cash Flow
View metricEPS (Diluted)
View metricBusiness Segments
Home Furnishings and Decor
primaryA comprehensive range of furniture, lighting, and textiles for every room in the home, spanning various styles from classic to modern. This segment leverages in-house design and sustainable manufacturing practices.
Pottery Barn, West Elm, Rejuvenation, GreenRow, Bedding, Rugs, Lighting
Homeowners, Renters, Interior designers
Kitchen and Entertaining
majorThe company's foundational category focused on high-quality tools and furnishings for cooking, dining, and hosting. This segment emphasizes brand authority in the culinary space and premium lifestyle products.
Williams Sonoma, Williams Sonoma Home, Cookware, Electrics, Cutlery, Tabletop and Bar
Home cooks, Premium home decorators, Gift seekers
Youth and Specialized Markets
moderateTargeted home concepts focusing exclusively on the needs of children and teenagers, as well as personalized lifestyle products.
Pottery Barn Kids, Pottery Barn Teen, Mark and Graham, Dormify, Nursery furniture, Dorm decor, Monogrammed gifts
Parents, Teenagers, College students
Business-to-Business (B2B)
moderateA specialized division targeting commercial clients for large-scale furniture and design projects across various industries.
Commercial-grade furniture, Hospitality furnishings, Contract design services
Commercial businesses, Hospitality industry, Real estate developers
Segment Financials
Pottery Barn — Net revenues
View metricPottery Barn Kids and Teen — Net revenues
View metricWest Elm — Net revenues
View metricWilliams Sonoma 2 — Net revenues
View metricBusiness Overview
Competitive Position
The company is the world's largest digital-first, design-led sustainable home retailer, maintaining a dominant position through a portfolio of distinct, high-equity brands and a vertically integrated supply chain.
Geographies
United States, Canada, Australia, United Kingdom, Mexico, South Korea, India, Philippines
Customer Segments
Mass-affluent consumers, Commercial enterprises, Hospitality, Families
Upstream Dependencies
Foreign and domestic manufacturers, Raw material suppliers (Cotton, wood, etc.), Third-party logistics and ocean freight carriers, Digital marketing platforms
Downstream Customers
Individual retail consumers, Interior designers, Hospitality and commercial business clients, International franchisees
Competitors & Partners
Competitors
Subsidiaries
Pottery Barn
Premier home furnishings brand acquired in 1986
West Elm
Modern home decor brand launched in 2002
Rejuvenation
Lighting and hardware brand acquired in 2011
Dormify
Intellectual property acquired in 2025 for youth market expansion
Williams-Sonoma FAQ
Common questions about Williams-Sonoma
Williams-Sonoma, Inc. is a leading omni-channel specialty retailer focused on high-quality home products. The company operates as a digital-first, design-led organization that leverages in-house design and a vertically integrated sourcing network to provide premium home furnishings, kitchenware, and decorative accessories. Its value proposition is built on a multi-brand strategy that serves various customer life stages and aesthetics through e-commerce, retail stores, and business-to-business channels.
Williams-Sonoma (WSM) has a market capitalization of $19.9B and trades on NYSE.
Williams-Sonoma generated $7.8B in trailing twelve-month revenue with net income of $1.1B, representing a net margin of 13.9%. Gross margin stands at 46.2%, with free cash flow of $1.1B. These figures are based on the Q1 2026 filing.
Williams-Sonoma's key competitors include Wayfair, Target, RH, and others. These companies compete in similar markets and product categories.
Williams-Sonoma has approximately 19,300 employees.