Business Segments · Franchise advertising and other services expense
KFC Global Division — Franchise advertising and other services expense
Yum! Brands KFC Global Division — Franchise advertising and other services expense decreased by 19.1% to $161.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 8.1%, from $149.00M to $161.00M. Over 3 years (FY 2022 to FY 2025), KFC Global Division — Franchise advertising and other services expense shows relatively stable performance with a -0.7% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
Fluctuations often mirror changes in marketing strategy or the scale of the franchise system's advertising requirements.
Detailed definition
This reflects the expenses related to advertising funds and other services provided to KFC franchisees, often funded by...
Peer comparison
Comparable to advertising fund expenses reported by major global franchisors.
Metric ID:
yum_segment_kfc_global_division_franchise_advertising_and_other_services_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $171.00M | $171.00M | $171.00M | $171.00M | $162.00M | $162.00M | $162.00M | $162.00M | $129.00M | $147.00M | $148.00M | $186.00M | $149.00M | $162.00M | $160.00M | $199.00M | $161.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -5.3% | +0.0% | +0.0% | +0.0% | -20.4% | +14.0% | +0.7% | +25.7% | -19.9% | +8.7% | -1.2% | +24.4% | -19.1% |
| YoY Change | — | — | — | — | -5.3% | -5.3% | -5.3% | -5.3% | -20.4% | -9.3% | -8.6% | +14.8% | +15.5% | +10.2% | +8.1% | +7.0% | +8.1% |
Range$129.00M – $199.00M
CAGR-1.5%
Avg YoY Growth+0.3%
Median YoY Growth-5.3%
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Frequently Asked Questions
- What is Yum! Brands's kfc global division — franchise advertising and other services expense?
- Yum! Brands (YUM) reported kfc global division — franchise advertising and other services expense of $161.00M in Q1 2026.
- How has Yum! Brands's kfc global division — franchise advertising and other services expense changed year-over-year?
- Yum! Brands's kfc global division — franchise advertising and other services expense increased by 8.1% year-over-year, from $149.00M to $161.00M.
- What is the long-term trend for Yum! Brands's kfc global division — franchise advertising and other services expense?
- Over 3 years (2022 to 2025), Yum! Brands's kfc global division — franchise advertising and other services expense has grown at a -0.7% compound annual growth rate (CAGR), from $684.00M to $670.00M.
- What does kfc global division — franchise advertising and other services expense mean?
- The costs of providing marketing and support services to KFC franchisees.