Business Segments · Sales and marketing
Business Segments — Sales and marketing
Zscaler Business Segments — Sales and marketing decreased by 4.4% to $283.10M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 19.2%, from $237.47M to $283.10M.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ4 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
High spending may signal aggressive growth strategies, while a decline relative to revenue may indicate maturing market penetration.
Detailed definition
These expenses represent the costs incurred to acquire new customers and retain existing ones, including advertising, sa...
Peer comparison
High-growth SaaS firms typically allocate a significant portion of revenue to this category compared to mature software companies.
Metric ID:
zs_segment_reportable_segment_sales_and_marketingHistorical Data
12 periods
| Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $182.70M | $182.70M | $182.70M | $182.70M | $217.10M | $217.10M | $217.10M | $217.10M | $240.80M | $237.47M | $296.24M | $283.10M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +18.8% | +0.0% | +0.0% | +0.0% | +10.9% | -1.4% | +24.8% | -4.4% |
| YoY Change | — | — | — | — | +18.8% | +18.8% | +18.8% | +18.8% | +10.9% | +9.4% | +23.0% | +19.2% |
Range$182.70M – $296.24M
CAGR+17.3%
Avg YoY Growth+17.2%
Median YoY Growth+18.8%
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Frequently Asked Questions
- What is Zscaler's business segments — sales and marketing?
- Zscaler (ZS) reported business segments — sales and marketing of $283.10M in Q4 2025.
- How has Zscaler's business segments — sales and marketing changed year-over-year?
- Zscaler's business segments — sales and marketing increased by 19.2% year-over-year, from $237.47M to $283.10M.
- What does business segments — sales and marketing mean?
- The total spending on activities to acquire and retain customers.