What is ALH's advertising costs?

ALH (ALH) reported advertising costs of $4M in Q4 2025.

How has ALH's advertising costs changed year-over-year?

ALH's advertising costs increased by 13.5% year-over-year, from $3.53M to $4M.

What is the long-term trend for ALH's advertising costs?

Over 2 years (2023 to 2025), ALH's advertising costs has grown at a 14.5% compound annual growth rate (CAGR), from $12.2M to $16M.

ALH ALH Advertising costs

Advertising costs at other companies

Ollie's Bargain Outlet Holdings, Inc.OLLI

$19.33M+10.7%

BeldenBDC

$4.25M+21.4%

CHE

ChemedCHE

$22.04M+21.3%

Ford Motor CompanyF

$675M-3.6%

Paycom SoftwarePAYC

$31.38M+45.4%

Trex CompanyTREX

$15.25M+14.0%

Other financials

Income statement

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Revenue$426.9M+9.6%

Gross profit$157.2M+8.4%

Operating income$83.8M+12.5%

Net income$56.9M+230%

EPS (diluted)$0.28+180%

Balance sheet

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Cash & equivalents$152.4M-34.0%

Total debt$21.7M—

Total equity$430.1M+276%

Total assets$2.9B—

Cash flow

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Operating cash flow$79.9M+75.8%

CapEx$5.2M-38.8%

Free cash flow$74.7M+102%

Valuation

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Market cap$5.34B—

Enterprise value$5.21B—

P/E37.8×—

P/S3.1×—

Profitability

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Gross margin37.5%—

Operating margin18.7%—

Net margin8.1%—

FCF margin12.9%—

Returns & leverage

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Return on equity17.3%—

Debt / equity0.1×—

Current ratio1.4×—

Where this comes from

Reported directly by ALH in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: ALH’s 10-K, filed March 13, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is ALH's advertising costs?: ALH (ALH) reported advertising costs of $4M in Q4 2025.
How has ALH's advertising costs changed year-over-year?: ALH's advertising costs increased by 13.5% year-over-year, from $3.53M to $4M.
What is the long-term trend for ALH's advertising costs?: Over 2 years (2023 to 2025), ALH's advertising costs has grown at a 14.5% compound annual growth rate (CAGR), from $12.2M to $16M.