What is Applovin Corporation's advertising — goodwill?

Applovin Corporation (APP) reported advertising — goodwill of $1.48B in Q1 2025.

What does advertising — goodwill mean?

The recorded intangible value of the advertising segment resulting from past business acquisitions.

Discontinued — last reported Q1 '25

Applovin Corporation Advertising — Goodwill increased by 1.7% to $1.48B in Q1 2025 compared to the prior quarter.

StatementSegment

CategoryOther

SignalContext dependent

VolatilityStable

First reportedQ4 2022

Last reportedQ1 2025

Rolls up toGoodwill

A stable or increasing balance is typical, while a sudden decrease suggests a potential impairment charge due to declining business performance.

This reflects the intangible asset value recorded when the advertising segment was acquired, representing the premium pa...

Standard across companies that have grown through acquisitions in the technology and media sectors.

Metric ID: app_segment_advertising_goodwill

4 periods

	Q4 '22	Q4 '23	Q4 '24	Q1 '25
Value	$1.48B	$1.50B	$1.46B	$1.48B
QoQ Change	—	+1.3%	-2.6%	+1.7%
YoY Change	—	+1.3%	-2.6%	—

Range$1.46B – $1.50B

Avg YoY Growth-0.7%

Median YoY Growth-0.7%

What is Applovin Corporation's advertising — goodwill?: Applovin Corporation (APP) reported advertising — goodwill of $1.48B in Q1 2025.
What does advertising — goodwill mean?: The recorded intangible value of the advertising segment resulting from past business acquisitions.