Discontinued — last reported Q1 '25
In-App Purchases Revenue — Revenue
Applovin Corporation In-App Purchases Revenue — Revenue decreased by 7.6% to $227.54M in Q1 2025 compared to the prior quarter. Year-over-year, this metric declined by 12.2%, from $259.20M to $227.54M. Over 2 years (FY 2021 to FY 2023), In-App Purchases Revenue — Revenue shows a downward trend with a -17.7% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase suggests successful user engagement and effective monetization strategies within the company's app portfolio, while a decrease may indicate declining user interest or challenges in the consumer app market.
Detailed definition
This metric represents the total revenue generated from consumer-facing mobile applications through direct in-app purcha...
Peer comparison
Comparable to direct-to-consumer mobile gaming or subscription revenue reported by other mobile app publishers and digital content providers.
app_segment_in_app_purchase_revenue_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q1 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $364.65M | $364.65M | $364.65M | $294.78M | $294.78M | $294.78M | $294.78M | $251.33M | $233.63M | $247.31M | $256.75M | $259.20M | $250.57M | $246.34M | $227.54M |
| QoQ Change | — | +0.0% | +0.0% | -19.2% | +0.0% | +0.0% | +0.0% | -14.7% | -7.0% | +5.9% | +3.8% | +1.0% | -3.3% | -1.7% | -7.6% |
| YoY Change | — | — | — | — | -19.2% | -19.2% | -19.2% | -14.7% | -20.7% | -16.1% | -12.9% | +3.1% | +7.3% | -0.4% | -12.2% |
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Frequently Asked Questions
- What is Applovin Corporation's in-app purchases revenue — revenue?
- Applovin Corporation (APP) reported in-app purchases revenue — revenue of $227.54M in Q1 2025.
- How has Applovin Corporation's in-app purchases revenue — revenue changed year-over-year?
- Applovin Corporation's in-app purchases revenue — revenue decreased by 12.2% year-over-year, from $259.20M to $227.54M.
- What is the long-term trend for Applovin Corporation's in-app purchases revenue — revenue?
- Over 2 years (2021 to 2023), Applovin Corporation's in-app purchases revenue — revenue has grown at a -17.7% compound annual growth rate (CAGR), from $1.46B to $989.01M.
- What does in-app purchases revenue — revenue mean?
- Revenue earned directly from users buying items or subscriptions inside the company's own mobile applications.