Same Store — Marketing Expense
AvalonBay Communities Same Store — Marketing Expense increased by 0.6% to $3.63M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 3.3%, from $3.76M to $3.63M. Over 3 years (FY 2022 to FY 2025), Same Store — Marketing Expense shows an upward trend with a 7.2% CAGR. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
How to read this metric
Higher spending may be necessary in competitive markets to maintain occupancy, while lower spending could indicate strong organic demand or brand strength.
Detailed definition
This tracks the costs associated with advertising, digital marketing, and promotional activities to attract and retain r...
Peer comparison
Standard operating expense; varies significantly based on market competition and the company's digital marketing strategy.
avb_segment_same_store_marketing_expenseHistorical Data
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $3.44M | $3.44M | $3.44M | $3.44M | $3.70M | $3.70M | $3.70M | $3.70M | $3.21M | $4.00M | $4.54M | $3.45M | $3.76M | $4.83M | $4.73M | $3.61M | $3.63M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +7.5% | +0.0% | +0.0% | +0.0% | -13.2% | +24.8% | +13.4% | -23.9% | +8.7% | +28.7% | -2.2% | -23.6% | +0.6% |
| YoY Change | — | — | — | — | +7.5% | +7.5% | +7.5% | +7.5% | -13.2% | +8.3% | +22.8% | -6.6% | +17.1% | +20.8% | +4.2% | +4.6% | -3.3% |
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Frequently Asked Questions
- What is AvalonBay Communities's same store — marketing expense?
- AvalonBay Communities (AVB) reported same store — marketing expense of $3.63M in Q1 2026.
- How has AvalonBay Communities's same store — marketing expense changed year-over-year?
- AvalonBay Communities's same store — marketing expense decreased by 3.3% year-over-year, from $3.76M to $3.63M.
- What is the long-term trend for AvalonBay Communities's same store — marketing expense?
- Over 3 years (2022 to 2025), AvalonBay Communities's same store — marketing expense has grown at a 7.2% compound annual growth rate (CAGR), from $13.75M to $16.93M.
- What does same store — marketing expense mean?
- The total cost spent on marketing and advertising to attract residents to the stabilized properties.