AvalonBay Communities AVB Same Store — Marketing Expense

Similar metrics at other companies

MAASame Store — Marketing Expense

$6.88M+1.0%

IRTSame Store — Advertising Expense

$1.86M-3.7%

IRTSame Store — Operating Expenses

$57.84M+2.0%

MUSAMarketing — Store and other operating expenses

$279.8M+5.2%

MAASame Store — Operating Expenses

$188.28M+1.3%

HGVMarketing expense — Expenses

$239M+3.9%

Questions, answered.

What is AvalonBay Communities's same store — marketing expense?

AvalonBay Communities (AVB) reported same store — marketing expense of $3.63M in Q1 2026.

How has AvalonBay Communities's same store — marketing expense changed year-over-year?

AvalonBay Communities's same store — marketing expense decreased by 3.1% year-over-year, from $3.75M to $3.63M.

What is the long-term trend for AvalonBay Communities's same store — marketing expense?

Over 3 years (2022 to 2025), AvalonBay Communities's same store — marketing expense has grown at a 7.6% compound annual growth rate (CAGR), from $13.75M to $17.11M.

What does same store — marketing expense mean?

This tracks the costs associated with advertising, digital marketing, and promotional activities to attract and retain residents within the stabilized portfolio. It is a discretionary expense used to drive occupancy and rental growth. Investors analyze this to evaluate the efficiency of the company's marketing spend in maintaining high occupancy levels.