What is BancFirst Corporation's advertising costs?

BancFirst Corporation (BANF) reported advertising costs of $800K in Q4 2025.

How has BancFirst Corporation's advertising costs changed year-over-year?

BancFirst Corporation's advertising costs decreased by 5.9% year-over-year, from $850K to $800K.

What is the long-term trend for BancFirst Corporation's advertising costs?

Over 4 years (2021 to 2025), BancFirst Corporation's advertising costs has grown at a 1.6% compound annual growth rate (CAGR), from $3M to $3.2M.

BancFirst Corporation BANF Advertising costs

Advertising costs at other companies

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$19.33M+10.7%

BeldenBDC

$4.25M+21.4%

CHE

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$22.04M+21.3%

Ford Motor CompanyF

$675M-3.6%

Paycom SoftwarePAYC

$31.38M+45.4%

Trex CompanyTREX

$15.25M+14.0%

Other financials

Income statement

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Revenue$179.0M+8.6%

Net income$63.0M+12.3%

EPS (diluted)$1.85+11.4%

Balance sheet

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Total debt$15.0M—

Total equity$1.9B+13.7%

Total assets$15.1B+7.7%

Cash flow

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Operating cash flow$75.8M-1.4%

CapEx$10.8M-4.7%

Free cash flow$65.1M-0.9%

Valuation

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Market cap$3.74B-0.3%

P/E15.1×-1.8×

P/S5.3×-0.5×

Profitability

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Net margin35.1%+0.7pp

FCF margin33.5%-2.7pp

Returns & leverage

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Return on equity13.8%-0.3pp

Debt / equity0×—

Where this comes from

Reported directly by BancFirst Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: BancFirst Corporation’s 10-K, filed February 26, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is BancFirst Corporation's advertising costs?: BancFirst Corporation (BANF) reported advertising costs of $800K in Q4 2025.
How has BancFirst Corporation's advertising costs changed year-over-year?: BancFirst Corporation's advertising costs decreased by 5.9% year-over-year, from $850K to $800K.
What is the long-term trend for BancFirst Corporation's advertising costs?: Over 4 years (2021 to 2025), BancFirst Corporation's advertising costs has grown at a 1.6% compound annual growth rate (CAGR), from $3M to $3.2M.