What is Bar Harbor Bankshares's marketing?

Bar Harbor Bankshares (BHB) reported marketing of $605K in Q1 2026.

How has Bar Harbor Bankshares's marketing changed year-over-year?

Bar Harbor Bankshares's marketing increased by 16.8% year-over-year, from $518K to $605K.

What is the long-term trend for Bar Harbor Bankshares's marketing?

Over 4 years (2021 to 2025), Bar Harbor Bankshares's marketing has grown at a 7.2% compound annual growth rate (CAGR), from $1.54M to $2.04M.

Bar Harbor Bankshares BHB Marketing

Marketing at other companies

Eastern Bankshares, Inc.EBC

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Northwest BancsharesNWBI

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Midland States BancorpMSBI

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Other financials

Income statement

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Revenue$47.3M+24.7%

Net income$13.5M+32.6%

EPS (diluted)$0.81+22.7%

Balance sheet

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Cash & equivalents$82.2M-6.7%

Total debt$305.6M-30.6%

Total equity$537.9M+15.1%

Total assets$4.7B+15.1%

Cash flow

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Operating cash flow$5.0M-46.1%

CapEx$2.0M+30.8%

Free cash flow$3.0M-61.4%

Valuation

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Market cap$628.67M+44.0%

Enterprise value$852.09M+8.0%

P/E15.6×+5.6×

P/S3.5×+0.7×

Profitability

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Net margin22.6%-6.1pp

FCF margin21.7%-7.8pp

Returns & leverage

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Return on equity8%-1.7pp

Debt / equity0.6×-0.4×

Where this comes from

Reported directly by Bar Harbor Bankshares in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Bar Harbor Bankshares’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Bar Harbor Bankshares's marketing?: Bar Harbor Bankshares (BHB) reported marketing of $605K in Q1 2026.
How has Bar Harbor Bankshares's marketing changed year-over-year?: Bar Harbor Bankshares's marketing increased by 16.8% year-over-year, from $518K to $605K.
What is the long-term trend for Bar Harbor Bankshares's marketing?: Over 4 years (2021 to 2025), Bar Harbor Bankshares's marketing has grown at a 7.2% compound annual growth rate (CAGR), from $1.54M to $2.04M.