What is Northwest Bancshares's marketing?

Northwest Bancshares (NWBI) reported marketing of $1.67M in Q1 2026.

How has Northwest Bancshares's marketing changed year-over-year?

Northwest Bancshares's marketing decreased by 11.3% year-over-year, from $1.88M to $1.67M.

What is the long-term trend for Northwest Bancshares's marketing?

Over 4 years (2021 to 2025), Northwest Bancshares's marketing has grown at a 1.3% compound annual growth rate (CAGR), from $8.24M to $8.66M.

Northwest Bancshares NWBI Marketing

Marketing at other companies

Huntington BancsharesHBAN

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Eastern Bankshares, Inc.EBC

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F.N.B. CorporationFNB

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First Merchants CorporationFRME

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NBT

NBT BancorpNBTB

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Other financials

Income statement

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Revenue$175.1M+12.1%

Net income$50.5M+16.3%

EPS (diluted)$0.340.0%

Balance sheet

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Cash & equivalents$286.7M-18.8%

Total debt$50.5M-79.8%

Total equity$1.9B+16.9%

Total assets$16.9B+17.0%

Cash flow

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Operating cash flow$73.9M-31.4%

CapEx$4.3M+136%

Free cash flow$69.6M-34.3%

Valuation

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Market cap$2.17B+21.0%

P/E16.3×+0.7×

P/S3.2×-0.1×

Profitability

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Net margin19.8%-1.2pp

FCF margin16.6%—

Returns & leverage

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Return on equity7.5%+0.3pp

Debt / equity0×-0.1×

Where this comes from

Reported directly by Northwest Bancshares in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Northwest Bancshares’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Northwest Bancshares's marketing?: Northwest Bancshares (NWBI) reported marketing of $1.67M in Q1 2026.
How has Northwest Bancshares's marketing changed year-over-year?: Northwest Bancshares's marketing decreased by 11.3% year-over-year, from $1.88M to $1.67M.
What is the long-term trend for Northwest Bancshares's marketing?: Over 4 years (2021 to 2025), Northwest Bancshares's marketing has grown at a 1.3% compound annual growth rate (CAGR), from $8.24M to $8.66M.