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NBT Bancorp NBTB Marketing

Marketing at other companies

Northwest BancsharesNWBI

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STB

S&T BancorpSTBA

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Eastern Bankshares, Inc.EBC

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F.N.B. CorporationFNB

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Segments

By segment

Banking$892K-20.2%

Retirement Plan Administration$23K+21.1%

All Other Segments$3K+200%

Other financials

Income statement

Revenue$184.5M+19.3%

Net income$51.1M+39.2%

EPS (diluted)$0.98+27.3%

Balance sheet

Cash & equivalents$716.1M+182%

Total debt$117.8M+37.6%

Total equity$1.9B+22.3%

Total assets$16.2B+16.9%

Cash flow

Operating cash flow$53.0M+26.3%

CapEx$4.4M+19.5%

Free cash flow$48.6M+26.9%

Valuation

Market cap$2.5B+9.7%

Enterprise value$1.9B-12.6%

P/E13.6×-2.3×

P/S3.4×-0.4×

Profitability

Net margin25.3%+1.0pp

FCF margin31.5%+0.9pp

Returns & leverage

Return on equity10.6%+1.0pp

Debt / equity0.1×0.0×

Where this comes from

Reported directly by NBT Bancorp in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: NBT Bancorp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is NBT Bancorp's marketing?: NBT Bancorp (NBTB) reported marketing of $918K in Q1 2026.
How has NBT Bancorp's marketing changed year-over-year?: NBT Bancorp's marketing decreased by 19.3% year-over-year, from $1.14M to $918K.