What is First Merchants Corporation's marketing?

First Merchants Corporation (FRME) reported marketing of $1.6M in Q1 2026.

How has First Merchants Corporation's marketing changed year-over-year?

First Merchants Corporation's marketing increased by 18.3% year-over-year, from $1.35M to $1.6M.

What is the long-term trend for First Merchants Corporation's marketing?

Over 4 years (2021 to 2025), First Merchants Corporation's marketing has grown at a 7.8% compound annual growth rate (CAGR), from $5.76M to $7.79M.

First Merchants Corporation FRME Marketing

Marketing at other companies

Fifth Third BankFITB

$50M+78.6%

Huntington BancsharesHBAN

——

Northwest BancsharesNWBI

——

First Financial BancorpFFBC

——

F.N.B. CorporationFNB

——

Other financials

Income statement

See full

Revenue$157.1M-2.0%

Net income$28.2M-49.1%

EPS (diluted)$0.45-52.1%

Balance sheet

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Cash & equivalents$98.1M+13.9%

Total debt$1.6B+22.5%

Total equity$2.7B+14.6%

Total assets$21.1B+14.3%

Cash flow

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Operating cash flow$58.6M-5.0%

Valuation

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Market cap$2.64B+3.7%

Enterprise value$4.19B+10.4%

P/E13.3×+1.1×

P/S4×+0.1×

Profitability

See full

Net margin30.1%-1.8pp

Returns & leverage

See full

Return on equity7.9%-1.2pp

Debt / equity0.6×0.0×

Where this comes from

Reported directly by First Merchants Corporation in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: First Merchants Corporation’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is First Merchants Corporation's marketing?: First Merchants Corporation (FRME) reported marketing of $1.6M in Q1 2026.
How has First Merchants Corporation's marketing changed year-over-year?: First Merchants Corporation's marketing increased by 18.3% year-over-year, from $1.35M to $1.6M.
What is the long-term trend for First Merchants Corporation's marketing?: Over 4 years (2021 to 2025), First Merchants Corporation's marketing has grown at a 7.8% compound annual growth rate (CAGR), from $5.76M to $7.79M.