What is First Financial Bancorp's marketing?

First Financial Bancorp (FFBC) reported marketing of $2.65M in Q1 2026.

How has First Financial Bancorp's marketing changed year-over-year?

First Financial Bancorp's marketing increased by 31.4% year-over-year, from $2.02M to $2.65M.

What is the long-term trend for First Financial Bancorp's marketing?

Over 4 years (2021 to 2025), First Financial Bancorp's marketing has grown at a 6.2% compound annual growth rate (CAGR), from $7.98M to $10.17M.

First Financial Bancorp FFBC Marketing

Marketing at other companies

Fifth Third BankFITB

$50M+78.6%

Huntington BancsharesHBAN

——

F.N.B. CorporationFNB

——

Park NationalPRK

——

Fulton FinancialFULT

——

Eastern Bankshares, Inc.EBC

——

Other financials

Income statement

See full

Revenue$271.5M+35.5%

Net income$74.4M+45.1%

EPS (diluted)$0.71+31.5%

Balance sheet

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Total debt$2.2B-18.6%

Total equity$2.9B+17.6%

Total assets$22.8B+23.4%

Cash flow

See full

Operating cash flow$549.0M+878%

CapEx$13.5M+260%

Free cash flow$535.5M+923%

Valuation

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Market cap$3.41B+22.3%

Profitability

See full

Net margin28.7%+1.4pp

FCF margin82.4%+50.5pp

Returns & leverage

See full

Return on equity10.2%+0.7pp

Debt / equity0.8×-0.3×

Where this comes from

Reported directly by First Financial Bancorp in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: First Financial Bancorp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is First Financial Bancorp's marketing?: First Financial Bancorp (FFBC) reported marketing of $2.65M in Q1 2026.
How has First Financial Bancorp's marketing changed year-over-year?: First Financial Bancorp's marketing increased by 31.4% year-over-year, from $2.02M to $2.65M.
What is the long-term trend for First Financial Bancorp's marketing?: Over 4 years (2021 to 2025), First Financial Bancorp's marketing has grown at a 6.2% compound annual growth rate (CAGR), from $7.98M to $10.17M.