What is Fulton Financial's marketing?

Fulton Financial (FULT) reported marketing of $2.33M in Q1 2026.

How has Fulton Financial's marketing changed year-over-year?

Fulton Financial's marketing decreased by 7.5% year-over-year, from $2.52M to $2.33M.

What is the long-term trend for Fulton Financial's marketing?

Over 4 years (2021 to 2025), Fulton Financial's marketing has grown at a 15.2% compound annual growth rate (CAGR), from $5.28M to $9.29M.

Fulton Financial FULT Marketing

Marketing at other companies

Fifth Third BankFITB

$50M+78.6%

F.N.B. CorporationFNB

——

Columbia Banking SystemsCOLB

——

Commerce BancsharesCBSH

——

Webster Financial CorporationWBS

——

Huntington BancsharesHBAN

——

Segments

By segment

See full

Reportable Segment$9.29M+3.7%

Other financials

Income statement

See full

Revenue$331.9M+4.2%

Net income$94.8M+1.9%

EPS (diluted)$0.51+4.1%

Balance sheet

See full

Cash & equivalents$1.1B+3.1%

Total debt$1.9B-11.8%

Total equity$3.5B+7.1%

Total assets$32.2B+0.3%

Cash flow

See full

Operating cash flow$114.7M+16,216%

CapEx$1.5M-84.2%

Free cash flow$113.2M+1,408%

Valuation

See full

Market cap$4.38B+11.1%

Profitability

See full

Net margin29.7%+4.9pp

FCF margin30.6%+12.5pp

Returns & leverage

See full

Return on equity11.6%+1.0pp

Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Fulton Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Fulton Financial’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Fulton Financial's marketing?: Fulton Financial (FULT) reported marketing of $2.33M in Q1 2026.
How has Fulton Financial's marketing changed year-over-year?: Fulton Financial's marketing decreased by 7.5% year-over-year, from $2.52M to $2.33M.
What is the long-term trend for Fulton Financial's marketing?: Over 4 years (2021 to 2025), Fulton Financial's marketing has grown at a 15.2% compound annual growth rate (CAGR), from $5.28M to $9.29M.