What is Midland States Bancorp's marketing?

Midland States Bancorp (MSBI) reported marketing of $1.24M in Q1 2026.

How has Midland States Bancorp's marketing changed year-over-year?

Midland States Bancorp's marketing increased by 56.5% year-over-year, from $793K to $1.24M.

What is the long-term trend for Midland States Bancorp's marketing?

Over 4 years (2021 to 2025), Midland States Bancorp's marketing has grown at a 16.0% compound annual growth rate (CAGR), from $3.24M to $5.86M.

Midland States Bancorp MSBI Marketing

Marketing at other companies

Eastern Bankshares, Inc.EBC

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Northwest BancsharesNWBI

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Bar Harbor BanksharesBHB

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First Merchants CorporationFRME

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Other financials

Income statement

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Revenue$79.5M+4.6%

Net income$18.5M+113%

EPS (diluted)$0.74+111%

Balance sheet

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Cash & equivalents$113.7M+11.4%

Total debt$162.4M+220%

Total equity$559.0M-2.2%

Total assets$6.5B-10.1%

Cash flow

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Operating cash flow$17.0M-31.3%

CapEx$619.0K-66.5%

Free cash flow$16.3M-28.5%

Valuation

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Market cap$632.47M+80.0%

Enterprise value$681.22M+127%

P/E18×—

P/S1.9×+0.9×

Profitability

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Net margin10.7%—

FCF margin37%-5.4pp

Returns & leverage

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Return on equity6.2%—

Debt / equity0.3×+0.2×

Where this comes from

Reported directly by Midland States Bancorp in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Midland States Bancorp’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Midland States Bancorp's marketing?: Midland States Bancorp (MSBI) reported marketing of $1.24M in Q1 2026.
How has Midland States Bancorp's marketing changed year-over-year?: Midland States Bancorp's marketing increased by 56.5% year-over-year, from $793K to $1.24M.
What is the long-term trend for Midland States Bancorp's marketing?: Over 4 years (2021 to 2025), Midland States Bancorp's marketing has grown at a 16.0% compound annual growth rate (CAGR), from $3.24M to $5.86M.