Booking Holdings Inc. BKNG Business Segments
| Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | ||
|---|---|---|---|---|---|---|
| Total revenues by Product | ||||||
| Advertising and other revenues | $306M+9.3% | $309M+14.0% | $308M+14.5% | $297M+10.4% | $280M+6.1% | |
| Agency revenues | $1.53B-2.3% | $1.79B-3.9% | $2.57B-6.7% | $2.04B-4.7% | $1.56B-11.3% | |
| Merchant revenues | $3.7B+26.7% | $4.25B+27.4% | $6.13B+23.3% | $4.46B+29.3% | $2.92B+22.2% | |
| Concentration Risk, Percentage by Product | ||||||
| Online accommodation reservation services | 89%+1.0pp | —— | 90%0.0pp | 89%0.0pp | 88%-1.0pp | |
| Other sources of online travel reservation services or advertising and other revenues | 10%0.0pp | —— | 10%0.0pp | 10%0.0pp | 10%0.0pp |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Booking Holdings Inc. break its business down?
- Booking Holdings Inc. (BKNG) reports total revenues by product across 3 parts — Advertising and other revenues, Agency revenues and Merchant revenues. Each is extracted from the segment footnotes and tracked over time.
- Where does Booking Holdings Inc.'s segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Booking Holdings Inc.'s SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
