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Booking Holdings Inc. BKNG Business Segments

FY'25FY'24FY'23FY'22
Total revenues by Product
Advertising and other revenues$1.19B+11.3%$1.07B+5.7%$1.02B+13.5%$894M+49.2%
Agency revenues$7.97B-6.5%$8.52B-9.5%$9.41B+4.6%$9B+35.1%
Merchant revenues$17.76B+25.5%$14.14B+29.3%$10.94B+52.0%$7.19B+94.6%

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Questions, answered.

How does Booking Holdings Inc. break its business down?
Booking Holdings Inc. (BKNG) reports total revenues by product across 3 parts — Advertising and other revenues, Agency revenues and Merchant revenues. Each is extracted from the segment footnotes and tracked over time.
Where does Booking Holdings Inc.'s segment data come from?
Segment breakdowns are pulled from the segment footnotes in Booking Holdings Inc.'s SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.