Booking Holdings Inc. BKNG Business Segments
| TTM Q1 '26 | TTM Q4 '25 | TTM Q3 '25 | TTM Q2 '25 | TTM Q1 '25 | ||
|---|---|---|---|---|---|---|
| Total revenues by Product | ||||||
| Advertising and other revenues | $1.22B+12.0% | $1.19B+11.3% | $1.16B+10.2% | $1.12B+7.3% | $1.09B+5.2% | |
| Agency revenues | $7.93B-4.7% | $7.97B-6.5% | $8.04B-7.9% | $8.23B-9.7% | $8.33B-11.4% | |
| Merchant revenues | $18.54B+26.3% | $17.76B+25.5% | $16.84B+26.9% | $15.68B+28.0% | $14.67B+26.8% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Booking Holdings Inc. break its business down?
- Booking Holdings Inc. (BKNG) reports total revenues by product across 3 parts — Advertising and other revenues, Agency revenues and Merchant revenues. Each is extracted from the segment footnotes and tracked over time.
- Where does Booking Holdings Inc.'s segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Booking Holdings Inc.'s SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
