Dutch Bros BROS Business Segments
| Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | ||
|---|---|---|---|---|---|---|
| Total revenues by Product | ||||||
| Franchising | $33.96M+25.3% | $32.26M+19.2% | $29.12M+1.5% | $33.57M+19.6% | $27.09M+5.1% | |
| Other | $1.4M-14.7% | $1.78M+15.4% | $1.63M+33.2% | $1.74M+10.8% | $1.64M+31.9% | |
| Cost of Sales by Product | ||||||
| Beverage, food & packaging | $112.32M+38.0% | $110.61M+38.6% | $101.88M+30.5% | $96.47M+28.4% | $81.38M+27.7% | |
| Labor costs | $112.31M+25.6% | $107.13M+26.0% | $108.1M+27.0% | $101.27M+26.2% | $89.44M+36.7% | |
| Occupancy & other costs | $76.79M+42.4% | $70.5M+28.4% | $66.7M+31.6% | $59.98M+35.5% | $53.93M+30.0% | |
| Pre-opening costs | $6.34M+13.0% | $8.27M+131% | $6.93M+95.2% | $4.54M-0.3% | $5.61M+62.8% | |
| Contract with Customer, Liability by Product | ||||||
| Gift card and loyalty programs | $59.71M+32.6% | $62.01M+28.5% | $50.23M— | $48.78M— | $45.03M— | |
| Initial unearned franchise fees | $2.66M— | $2.56M-2.1% | —— | —— | —— |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Dutch Bros break its business down?
- Dutch Bros (BROS) reports total revenues by product across 2 parts — Franchising and Other. Each is extracted from the segment footnotes and tracked over time.
- Where does Dutch Bros's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Dutch Bros's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
